SAN FRANCISCO and LEXINGTON, Mass., June 7, 2006 (PRIMEZONE) -- ON24 Inc., the global leader of webcasting and video communications solutions, and MarketCapture, a leader in helping B-to-B software companies generate more quality leads by spending less money, will co-host a free webcast: "Bridging the Sales and Marketing Divide: Strategies for Improving Collaboration." This online event will take place on Tuesday, June 13, 2006, at 2 pm EDT/11 am PDT.
The featured speakers are Eran Livneh, President and founder of MarketCapture, and Gil Rapaport, Executive Vice President of Marketing and Strategy for XOsoft. Having served in roles that range from marketing to business development and sales management, Mr. Livneh has an extensive background assisting enterprise software companies craft and execute result-oriented marketing strategies. Mr. Rapaport is responsible for all product and external marketing initiatives at XOsoft, and has deployed effective and innovative programs that have gone beyond the traditional marketing vehicles.
"In most organizations, there is a constant battle between marketing and sales, and much of it is centered on lead generation. There is lack of consensus on goals, no well-defined process, and even lack of common terminology," said Livneh. "These disconnects cost companies dearly, as sales results are less than optimized and the marketing budget is not spent effectively. I am pleased to partner with ON24 and an expert such as Gil Rapaport of XOsoft to share some practical lessons we have learned while working with sales and marketing organizations to improve collaboration and bottom line results."
Marketers accessing this webcast will learn how:
-- How marketing and sales can work together rather than point
fingers;
-- How marketing can help sales make their numbers;
-- How to implement metrics and measurements that reinforce
collaboration.
"Marketers who want to make the most of their marketing dollars won't want to miss this webcast," said Chuck Ellison, Vice President of Sales and Marketing of ON24. "Having both Mr. Livneh and Mr. Rapaport presenting gives attendees the unusual opportunity of hearing from two industry leaders on this critical topic. Listeners will also be able to post questions, making this a truly interactive discussion."
To register for this webcast, marketers can go to: http://w.on24.com/r.htm?e=23385&s=1&k=9AF5C739DD4B1D14DF40A9CE4F878643&partnerref=pr
About ON24, Inc.
ON24 is the global leader of webcasting and video communications solutions. More than 500 leading companies including Cardinal Health, Cisco Systems, CMP Media, Credit Suisse, Hewlett-Packard, and Sun Microsystems use ON24 for activities such as lead generation, internal communications, conferences and events, product launches, sales training, continuing professional education, and executive announcements. Based in San Francisco, the privately held company was founded in 1998.
"A World of Webcasting Solutions. One Webcasting Provider"(tm) -- is a trademark of ON24.
About MarketCapture:
MarketCapture specializes in helping B-to-B software companies implement result-oriented marketing strategies and tactics. MarketCapture has a proven track record of helping enterprise software companies plan and execute marketing programs that have resulted in hundreds of leads and continue to generate qualified opportunities over time. For more information, visit www.marketcapture.com or sign up to the MarketCapture blog at www.marketcapture.com/blog.