LONDON, June 13, 2006 (PRIMEZONE) -- Quantech Electronics Corp. (PinkSheets:QTCE), software developer for web marketing solutions, announced today that it has commenced development of a new tool to prevent blockage of email marketing campaigns. Software configuration is based on its customers' requirements and therefore significant demand for the tool is guaranteed.
Quantech is developing a software system that will allow customers to decide whether to receive targeted marketing messages before they are blocked. Customers' selections are then applied to allow or block future messages. The advantage of this software is that the initial marketing message is sent to customers as a link, which circumvents blockage by conventional filters, and allows customers to decide whether to accept marketing messages from the sender in the future. In this way, all future communications to the customer are marked and guaranteed to be delivered.
Marketing via e-mail has been an Internet bright spot, growing to a $1.4 billion industry last year, according to Jupiter Research. However, many legitimate marketing campaigns via email suffer from filters that block up to 25% of their messages.
"Almost one quarter of all the marketing email messages sent by businesses are blocked and not reported to the sender," says Liat Matilsky, CEO of Quantech. "Our new software will offer three main advantages to our clients: the system will prevent the brand degradation that occurs when their emails are relegated to the SPAM or Junk email box; it will increase the cost effectiveness and delivery rates of email marketing campaigns by ensuring that all emails reach their destination; and finally, it will ensure that our clients can reliably deliver time-sensitive offers to their customers."
In contrast to the U.S., the European Union has adopts an opt-in approach to unsolicited commercial email, faxes, and automated calling systems. The opt-in approach means that consumers must give permission to marketers before they can be sent electronic communications.
About Quantech
Quantech Electronics Corp. is a web-based software development company based in the U.K., that offers development services focusing on web-based desktop communication tools, call center support tools, and development packages designed to enhance the effectiveness of web-based advertising and instant messaging. Quantech Electronics Corp. develops powerful, easy-to-use software that enhances the effectiveness and efficiency of its customers' online and offline businesses. Driven to provide comprehensive solution packages for their clients' entire online business needs, Quantech focuses on customized developments for medium to large businesses, as well as start-ups. Offering several unique technologies and forged notable strategic alliances, Quantech's rapid-response systems construct client infrastructure at competitive prices. The company's client base includes medium to large-sized businesses, as well as start-ups.
Forward-Looking Statements
Certain statements in this news release may contain "forward-looking" information within the meaning of the Federal securities laws. All statements, other than statements of fact, included in this release may include forward-looking statements that may involve risks and uncertainties. There can be no assurance that such statements will be accurate and actual results and future events could differ materially from those anticipated in such statements. The Company undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances or to reflect unanticipated events or developments.
To contact Quantech or access more information, please visit our web site at www.quan-tech.co.uk