LONDON, June 15, 2006 (PRIMEZONE) -- Quantech Electronics Corp. (Pink Sheets:QTCE), developer of integrated web marketing solutions, announced today that has entered into a 6-month project to develop a similar software tool for private blogs and bloggers.
Based on the enthusiastic responses to its blog-based marketing software for businesses, Quantech has initiated a new software development project that is designed to offer individual bloggers a comprehensive suite of tools to benefit from the traffic they attract to their blogs. Bloggers are increasingly recognizing the revenues they can earn by aligning their personal interests or writing skills, with the right market niche. By tying in affiliate programs to blogging bases, the new software will help bloggers establish contacts with businesses.
"There is a growing awareness in the business of the value and opportunity that bloggers pose for businesses," says Liat Matilsky, CEO of Quantech. "Business can establish contacts with bloggers to advertise directly, develop sponsorships, commission bloggers to write on certain topics, create joint affiliate programs, and use a host of other methods that generate joint benefits for bloggers and businesses. Our new technology will offer a comprehensive package to help bloggers develop their digital assets and add revenue streams to their blogs."
Blog-based partnerships between individuals and business interests are expected to expand significantly, as more and more businesses and corporations add blogs to their marketing communications mix. Quantech's new tools were developed to tap into the potential of the medium which has gained rapid acceptance, and expects significant growth in this segment of its business.