NEW YORK, July 20, 2006 (PRIMEZONE) -- Dow Jones & Company (NYSE:DJ) today reported June advertising revenue and volume for its leading print publications.
Advertising revenue at The Wall Street Journal, including Weekend Edition, increased 17.4% in June on a 17.9% increase in advertising volume. Advertising yield increased modestly in display categories but was more than offset by a higher mix of lower-rate classified advertising volume. Linage increases in technology, classified and general advertising were partially offset by a single-digit decline in financial advertising. In the technology advertising category at the Journal, June linage increased 33.9%; increases in communications, software and other technology advertising were partially offset by declines in technology professional services and personal computer advertising. The Journal's classified advertising category linage increased 24.3% due to increases in real estate and other classified advertising. The Journal's general advertising linage increased 17.4% as increases in professional services, travel, corporate, pharmaceutical and other consumer advertising were primarily offset by a decline in auto advertising. Linage in the Journal's financial advertising category decreased 5.7% due to decreases in retail and wholesale advertising, partially offset by gains in tombstone and insurance advertising.
At Barron's, total advertising revenue decreased 6.6% in June on a 17.5% decline in advertising pages due to declines in technology and general advertising.
International advertising revenue increased 10.7% in June on a modest gain in advertising linage. Increases in general and financial advertising partially offset declines in technology and classified advertising at both The Wall Street Journal Asia and The Wall Street Journal Europe.
Beginning with this report, the Company will further improve its Ottaway disclosure by reporting year-over-year percent changes in advertising revenue for several advertising categories. Prior year data is available on the Company's Investor Relations web site at www.dowjones.com.
At Ottaway Newspapers, advertising revenue in June increased 3.7% due to increases in online (up 46.7%), display (up 4.5%) and preprint (up 5.7%) advertising revenue, partially offset by a 1.6% decline in classified and other advertising revenue. Total print advertising volume declined 4.2% primarily due to declines in auto, help wanted and other classified advertising, partially offset by a gain in non-daily advertising.
Dow Jones & Company (NYSE:DJ) (dowjones.com) publishes The Wall Street Journal and its international and online editions, Barron's and the Far Eastern Economic Review, Dow Jones Newswires, Dow Jones Indexes, MarketWatch and the Ottaway group of community newspapers. Dow Jones is co-owner with Reuters Group of Factiva and with Hearst of SmartMoney. Dow Jones also provides news content to CNBC and radio stations in the U.S.
The Dow Jones & Company logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2636
Dow Jones & Company 2006 Advertising Linage Percentage Increases (Decreases) from 2005
June Quarter to date Year to date
Actual Actual Actual
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THE WALL STREET JOURNAL: (1)
Total advertising revenue 17.4% 11.8% 14.7%
Total advertising volume 17.9% 11.2% 13.0%
General 17.4% 9.5% 10.0%
Technology 33.9% 6.9% 4.1%
Financial (5.7%) 9.6% 10.9%
Classified & Other 24.3% 17.4% 24.1%
International advertising
revenue (2) 10.7% (4.9%) (4.3%)
Barron's advertising revenue (6.6%) (6.0%) 5.4%
Barron's advertising volume (17.5%) (13.1%) (3.7%)
Ottaway Newspapers
advertising revenues:
Display 4.5% 3.3% 2.5%
Classified & Other (1.6%) (2.8%) (1.8%)
Preprint & other 5.7% 3.9% 4.1%
Online 46.7% 44.4% 43.8%
Total advertising revenues 3.7% 2.3% 2.4%
Ottaway Newspapers
advertising volume (3) (4.2%) (5.5%) (5.4%)
(1) General, technology and financial advertising for 2005 was
reclassified to conform to the current year presentation.
(2) Includes the international editions of the Journal and the Far
Eastern Economic Review.
(3) Excludes preprint & other volume and online advertising.