GOLDEN, Colo., July 27, 2006 (PRIMEZONE) -- HumWare Media Corporation (Pink Sheets:HMWM) is pleased to announce that the Company has licensed JM Enterprises Group, Inc. as its sales representative for its Boondoggle Sports Network (BSN) in the metropolitan New York City area, which is the largest sports market in the United States.
JM Enterprise Group, Inc. is a diversified media agency focused exclusively on out-of-home media advertising sales. The Company provides a wide range of turnkey media offerings encompassing billboards, wallscapes, displays, kiosks, and mobile media. Its Mobile Media Group utilizes proprietary truck side signage and also provides advertisers with bus shelter and bus signage opportunities.
HumWare is rolling out its Boondoggle Sports Network to select areas in United States and Canada by licensing experienced local sales professionals in the top markets. Local representatives are charged with deploying the network into establishments to create a local footprint. Each establishment installed represents instant advertisement inventory. Licensees then have 24 local ad slots to sell per unit that are played 900 times a month on average. The Company reserves 12 additional slots for Regional and National advertisements. The patent pending BSN offers the hospitality industry free year-round interactive fantasy sports, sports news, and sports trivia entertainment to increase traffic, bring patrons back and promote higher revenues. Establishments are also given a large inventory of ad space to promote in-house specials, food, and beverage sales or upcoming events.
"We're very excited about moving into the largest market in the entire country and we couldn't have found a more qualified group to handle the territory. We are currently adding licensed sales representatives at a rapid pace and soon we'll have a presence in all of the major sports markets in the United States," stated John Huemoeller, CEO of HumWare Media Corporation.
About HumWare Media Corporation:
HumWare Media Corporation (www.humware.com) is an emerging out-of-home "new media" advertising company primarily operating the Boondoggle Sports Network (BSN). BSN delivers interactive sports trivia and fantasy sports entertainment to the hospitality industry (bars, restaurants, golf courses, health clubs, and hotels). BSN is a closed network that is delivered via the Internet and displayed on television monitors inside establishments. The Boondoggle Sports Network ad rate model has been created by analyzing rates from similar products such as television, bar and restaurant bathroom and movie theatre advertising. The dynamic digital signage network provides advertisers with an effective medium to reach on the go consumers.
Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.