LONDON, Aug. 14, 2006 (PRIMEZONE) -- Quantech Electronics Corp. (Pink Sheets:QTCE), software developer for marketing communications, announced today that Quantech has proposed a large-scale trial of its new "friction-free" marketing system to the leading website, www.caranddriver.com.
Quantech proceeds with the penetration phase of its friction-free marketing system on schedule, by offering the system to world leading website, www.caranddriver.com for a trial period. Car and Driver, published by Hachette Filipacchi Media, U.S., Inc., is the world's largest automotive magazine, presenting unsurpassed technical expertise and test reports on the latest new cars to a readership of over 10,000,000. In the next few weeks the publication's website (www.caranddriver.com) will start deploying behavioral targeting solutions to their clients, original equipment manufacturers in the auto industry.
"A trial of this scale would be extremely exciting for Quantech, and we would expect Car and Driver to reap results within a very short horizon. Until now, automation and customization were two mutually exclusive terms, but Quantech's new system changes this. Our new system adapts marketing communications to each customer's preferences based on his or her individual online behavior patterns of interactions. The new system makes such a customized one-on-one approach both technologically feasible and financially cost effective," reports Liat Matilsky, CEO of Quantech.
Quantech's new online behavioral-based system delivers positive, measurable results for publishers, advertisers and many benefits to consumers by creating a friction-free environment for customers to interact with commercial websites. Using sophisticated behavioral analytics to create friction-free interactions ensures that collected information flows in both directions, and that genuine benefits are reaped by customers and companies.
About Quantech
Quantech Electronics Corp. is a web-based software development company based in the U.K., that offers development services focusing on web-based desktop communication tools, call center support tools, and development packages designed to enhance the effectiveness of web-based advertising and instant messaging. Quantech Electronics Corp. develops powerful, easy-to-use software that enhances the effectiveness and efficiency of its customers' online and offline businesses. Driven to provide comprehensive solution packages for their clients' entire online business needs, Quantech focuses on customized developments for medium to large businesses, as well as start-ups. Offering several unique technologies and forged notable strategic alliances, Quantech's rapid-response systems construct client infrastructure at competitive prices. The company's client base includes medium to large sized businesses, as well as start-ups.
Forward-Looking Statements
Certain statements in this news release may contain 'forward-looking' information within the meaning of the Federal securities laws. All statements, other than statements of fact, included in this release may include forward-looking statements that may involve risks and uncertainties. There can be no assurance that such statements will be accurate and actual results and future events could differ materially from those anticipated in such statements. The Company undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances or to reflect unanticipated events or developments.
To contact Quantech or access more information, please visit our web site at www.quan-tech.co.uk