Fire Mountain Beverage Company to Declare Shareholder Dividends


VALENCIA, Calif., Sept. 7, 2006 (PRIMEZONE) -- Fire Mountain Beverage Company (Pink Sheets:FBVG) announces its plan to declare a shareholders dividend to its shareholders of record. The directors of Fire Mountain Beverage have come to an agreement to declare a dividend of an unspecified amount to all shareholders of record. The terms and conditions of this release will be disclosed on Monday September 11th, 2006.

According to Anthony Miller, CEO, "We are excited about this course of action and believe it prudent given the significant structural growth of our company in recent months. We believe that with these recent activities we are setting ourselves up for longevity now that we can produce, develop, market, and deliver our products and those products of our clients to the marketplace. We believe that this action will provide all vested parties with significant benefits."

Fire Mountain Beverage Company bottles, develops, markets, sells, and distributes branded purified and oxygenated-vitamin-flavored water beverages and co-packs and markets a wide range of beverages. The Company products are orientated to the health conscious consumer looking for alternatives to tap water and carbonated beverages containing sugar, caffeine, sodium and carbohydrates. Fire Mountain's customer base includes single and multi-store retail operations, governmental agencies, distributors, convenience stores, schools and other outlets. These products take advantage of current market trends in the beverage industry that enhance the quality of life.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act: Statements in this news release may contain forward-looking information within the meaning of Section 27a of the U.S. Securities Act of 1993 and Section 21E of the Securities and Exchange Act of 1934, and is subject to the safe harbor created by those sections. All statements, other than statements of historical fact, are forward-looking statements that involve various risks and uncertainties, which may individually or mutually, impact the matters described herein. There can be no assurance that such statements will prove to be accurate, and the actual results and future events could differ materially from those anticipated in such statements. The company assumes no obligation to update the information contained in this release. Readers should not place undue reliance on any forward-looking statements contained herein.


            

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