Fire Mountain Beverage Company Declares Dividend to Shareholders of Record


VALENCIA, Calif., Sept. 11, 2006 (PRIMEZONE) -- Fire Mountain Beverage Company (Pink Sheets:FBVG) today announces its plan to issue a special stock dividend to its shareholders. The directors of Fire Mountain Beverage Company have agreed to issue a stock dividend of 8% to all actual shareholders of record. The official established record date for this transaction will be November 2, 2006. Every shareholder of record will receive 8 shares of restricted stock for every 100 shares held in FBVG (Example: 800 for every 10,000). More details will be forthcoming.

According to Anthony Miller, CEO, "We are excited to share this bonus with our loyal shareholders...who have stuck with us through thick and thin. We have worked hard to keep our float small and keep our growth steady. In recent months we have made remarkable growth as a beverage firm; this provides us with confidence that our future will be secure, thus encouraging us to share with our stockholders what we believe evidence of our maturation in the beverage industry. We have tremendous goals ahead of us and we are moving steadfast to accomplish our objectives. This transaction will provide investors with an opportunity to benefit from our great work. We ask for your continued loyalty as we continue to grow in our business sector, and again thank you for your support."

Fire Mountain Beverage Company bottles, develops, markets, sells, and distributes branded purified and oxygenated-vitamin-flavored water beverages and co-packs and markets a wide range of beverages. The Company products are orientated to the health conscious consumer looking for alternatives to tap water and carbonated beverages containing sugar, caffeine, sodium and carbohydrates. Fire Mountain's customer base includes single and multi-store retail operations, governmental agencies, distributors, convenience stores, schools and other outlets. These products take advantage of current market trends in the beverage industry that enhance the quality of life.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act: Statements in this news release may contain forward-looking information within the meaning of Section 27a of the U.S. Securities Act of 1993 and Section 21E of the Securities and Exchange Act of 1934, and is subject to the safe harbor created by those sections. All statements, other than statements of historical fact, are forward-looking statements that involve various risks and uncertainties, which may individually or mutually, impact the matters described herein. There can be no assurance that such statements will prove to be accurate, and the actual results and future events could differ materially from those anticipated in such statements. The company assumes no obligation to update the information contained in this release. Readers should not place undue reliance on any forward-looking statements contained herein.


            

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