New Medium Enterprises Announces First-Generation VMD Player

VMD Player Provides High-Quality, Low-Cost HD Platform for Content Developers to Reach Mass Audiences


CANNES, France, Oct. 10, 2006 (PRIMEZONE) -- MIPCOM -- New Medium Enterprises (NME) (OTCBB:NMEN), developers of high-definition platforms, processes and technologies, has announced the release of its first-generation HD VMD player, offering true high definition to the international mass consumer market at an affordable price. The player, which will retail for $175, will allow consumers for the first time to experience high definition at a low cost on a backwards-compatible player, capable of playing existing DVD formats.

The player utilizes NME's HD VMD format, a natural successor to the existing DVD platform.

The launch of NME's new HD VMD player is the culmination of significant research and development efforts in Europe and China, which has resulted in the manufacture of an HD player that combines the latest electronics technologies to deliver a superior viewing experience.

Significantly, NME has already secured content deals in Europe, China and India and expects to be able to announce further contracts in the near future.

Commenting on the announcement, Mahesh Jayanarayan, CEO of NME, said: "The release of our first HD VMD player is both a milestone for NME and a significant moment for the industry. NME has worked in close collaboration with our partners, who can justifiably lay claim to be leaders in HD electronics, to bring to the market a high-quality HD player at an affordable price in all regions.

"NME has the platform which will allow content developers to deliver high definition content to worldwide markets now, not at some future point. This is clearly generating significant interest in the market."

Along with the HD VMD platform, NME also brings a one-stop solution to the HD market, incorporating optical disc solutions, file formats, encryption technology, authoring tools and compression technologies.

NME plans to announce additional products in the near future incorporating other codecs.

About New Medium Enterprises

New Medium Enterprises (NME) provides a one-stop solution for the HD market, incorporating optical disc solutions, file formats, encryption technology, authoring tools and compression technologies.

NME is the first company to perfect a commercially viable 2P process that can contain multiple formats -- including both HD DVD and Blu Ray -- on one single disc. The breakthrough technological innovation provides a complementary path for other formats creating greater options and business opportunities for the ecosystem.

Dr. Eugene Levich and the engineers of NME have developed and have begun manufacturing its flagship product, VMD (Versatile Multi-Layer Disc). This is a proprietary high-capacity multi-layer disc which provides the world's first low-cost true High Definition solution utilizing today's red laser DVD technology and its industrial infrastructure. The VMD players are inherently backward-compatible with DVD and CD.

This is the only low-cost, high-end offering to the discerning consumer comparable to contemporary DVD market prices. New Medium Enterprises, Inc. is a Nevada Corporation and listed on the OTC exchange in the U.S. under the symbol NMEN.

For additional information about NME, please consult the company's website at http://www.nmeinc.com.

The New Medium Enterprises, Inc. company logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2824

The New Medium Enterprises, Inc. HD VMD player logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2927

Safe Harbor

The 'Press Release' contains forward-looking statements as defined by the federal securities laws which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.

Forward-looking statements may discuss our future expectations, contain projections of our future results of operations or of our financial position, or state other forward-looking information. However, there may be events in the future that we are not able to accurately predict or control. Forward-looking statements are only predictions that relate to future events or our future performance and are subject to substantial known and unknown risks, uncertainties, assumptions, and other factors that may cause actual results, outcomes, levels of activity, performance, developments, or achievements to be materially different from any future results, outcomes, levels of activity, performance, developments, or achievements expressed, anticipated, or implied by these forward-looking statements. As a result, we cannot guarantee future results, outcomes, levels of activity, performance, developments, or achievements, and there can be no assurance that our expectations, intentions, anticipations, beliefs, or projections will result or be achieved or accomplished. In summary, you should not place undue reliance on any forward-looking statements.


            

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