Mumble, Star of the Upcoming Comedy Adventure "Happy Feet," Tap Dances His Way Into Build-A-Bear Workshop(R)
Guests Get to Make Hollywood's Brightest New Penguin Star
Exclusive Make-Your-Own Mumble: One of Many Gifts Available to Make and Personalize This Holiday Season
| Source: Build-A-Bear
ST. LOUIS, MO -- (MARKET WIRE) -- October 17, 2006 -- Build-A-Bear Workshop® is offering a new
special friend that's both warm and frosty for the holiday season. He's
the star of one of Hollywood's hottest upcoming movies, set in one of the
coldest locations on earth. He's Mumble, the penguin hero of the new
comedy adventure "Happy Feet," from Warner Bros. Pictures and Village
Roadshow Pictures. The movie will be released in theaters nationwide on
November 17, 2006.
Beginning November 9, 2006, Build-A-Bear Workshop Guests can make their
very own Mumble ($22). He's a 16-inch Beary Limited edition
Collectibear®, who comes with a light-up heart already inside; soft
huggable black, white and gray fur; and a cheerful yellow bowtie. In
addition, Build-A-Bear Workshop offers three eight-inch lil' friends
inspired by "Happy Feet" stars Gloria, Lovelace and Ramon ($7 each or a set
of three for $15). Mumble 4-in-1 sound ($3) and soundtrack ($12) also are
available, as well as a complete line of clothing and accessories that are
sold separately.
Mumble promises to be one of the brightest and most lovable stars of the
holiday season as he sets off on an epic adventure to prove that by being
true to yourself, you can make all the difference in the world. Mumble was
born dancing to his own tune, and, with the help of an all-star voice cast
and chart-topping musical artists, he'll be tapping his way into the hearts
of moviegoers worldwide.
"We are thrilled to partner with Warner Bros. Consumer Products on behalf
of the upcoming movie 'Happy Feet' to offer our Guests the opportunity to
make their beary own Mumble this holiday season," said Maxine Clark,
Build-A-Bear Workshop Founder and Chief Executive Bear. "Mumble will add a
toe-tapping touch to our stores' interactive and creative process and is
sure to become a collectible friend."
"The interactive experience of making your own furry companion, coupled
with the high-quality merchandise featured at Build-A-Bear Workshop stores,
is the perfect product partnership for 'Happy Feet,'" said Karen McTier,
executive vice president of domestic licensing and worldwide marketing,
Warner Bros. Consumer Products. "Together with Build-A-Bear Workshop,
we're looking forward to taking the film experience to a whole new level,
offering kids and families endless opportunities for playtime fun with the
memorable and lovable characters found in this amazing Antarctica world."
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that offers an
interactive make-your-own stuffed animal retail-entertainment experience.
Founded in St. Louis in 1997, the company currently operates more than 255
stores in the United States, Canada and the United Kingdom. The addition
of franchise stores in Europe, Asia and Australia make
Build-A-Bear Workshop the leader in interactive retail. In November 2004,
the company expanded the make-your-own concept from stuffed animals to
dolls with the opening of its first friends 2B made® stores, where Guests
can make their own doll friends. In April 2006, Build-A-Bear Workshop
acquired The Bear Factory, a U.K.-based stuffed animal retailer, and
Amsbra, Ltd., the company's franchisee in the U.K., adding company-owned
stores in the United Kingdom and Ireland. Build-A-Bear Workshop (NYSE : BBW ) posted total revenue of $362 million in fiscal 2005. For more
information, call 888.560.BEAR (2327) or visit the company's award-winning
Web sites at www.buildabear.com and www.friends2Bmade.com.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is
one of the leading licensing and retail merchandising organizations in the
world.
About "Happy Feet"
In the great nation of Emperor Penguins, deep in Antarctica, you're nobody
unless you can sing -- which is unfortunate for Mumble (ELIJAH WOOD), who
is the worst singer in the world. He is born dancing to his own tune...
tap dancing.
Warner Bros. Pictures presents, in association with Village Roadshow
Pictures, a Kennedy Miller production, in association with Animal Logic
Film. A George Miller film, "Happy Feet" features the voices of Elijah
Wood, Robin Williams, Brittany Murphy, Hugh Jackman, Nicole Kidman, Hugo
Weaving and Anthony LaPaglia. The film is directed by George Miller, who
also co-wrote the screenplay with John Collee, Judy Morris and Warren
Coleman. The film is produced by Doug Mitchell, George Miller and Bill
Miller, with Zareh Nalbandian, Graham Burke, Dana Goldberg, and Bruce
Berman executive producing.
TRADEMARKS
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you write your story, we would ask that you use our full Name: Build-A-Bear
Workshop® and that when referencing the process of making stuffed animals
you use the word "make" not "build."
Build-A-Bear Workshop is our well-known trade name and our registered
trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear Workshop®
should only be used in capital letters to refer to our products and
services and should not be used as a verb.