KIRYAT BIALIK, Israel and LAS VEGAS, Nov. 1, 2006 (PRIMEZONE) -- Integrated Software Development Ltd. (ISD) (Pink Sheets:IDVJ), a provider of enterprise software aimed at small-and medium-sized enterprises, today announced that its BENEFIT customers remain loyal, despite fierce competition from SAP Manage, a division of SAP, a major global IT group.
A former business ally of ISD, SAP Manage has launched an aggressive campaign to capture ISD's CRM market, but to no avail. ISD and SAP Manage, former business allies that collaborated in sales of respective ERP and CRM solutions to customers in Israel, became fierce competitors since SAP Manage decided to develop its own CRM solution, with the support of its parent company, SAP(www.sap.com). SAP is considered the market and technology leader in business software solutions, controlling 26% percent of the global CRM market.
"Despite SAP Manage's strong efforts to entice our customers, 90% have refused to give up BENEFIT. Our customers' unwavering loyalty is not surprising, because BENEFIT simply has no competition as a solution for small and medium-sized businesses. ISD's CRM module offers a superior, highly efficient package that speaks the customer's language," notes ISD CEO, Moti Maram with satisfaction.
"BENEFIT functionality and compatibility is changing the local CRM market. Even large-scale organizations that relied almost exclusively on expensive customized CRM development projects now recognize that our cost-beneficial CRM module provides all the advantages of a solution without the hassle of a customized project. BENEFIT also saves them tens of thousands of dollars each year in service contracts. In fact, because of its outstanding flexibility and compatibility BENEFIT makes the interfacing issue a trivial matter and delivers a superior CRM package to the end user, no matter what database the organization uses," states Moti Maram.
"In response to this emerging trend, we plan to expand our marketing efforts to the country's large-scale enterprises and organizations. Other directions of development will emphasize BENEFIT's potential to operate as a hosted CRM service on a subscription basis," summarizes Moti Maram, CEO of ISD.
CRM is a fast-growing dynamic market, characterized by the emergence and increasing popularity of open-source software and buyer consumption models such as hosted and subscription offerings. Total CRM software revenue grew by 13.7% in 2005 to $5.7 billion, according to a recent industry report by Gartner Inc. As buyers recognize CRM as a key driver of customer acquisition and retention, continued market growth is expected with a compound annual growth rate of 11.2% until 2010, with North America as the leading source of small to midsize business application software revenues.
About ISD
ISD Ltd. is an Israeli software company providing enterprise software that enables small-and medium-sized enterprises to optimize functions such as workforce management, contact center operations and asset management. The easy-to-employ solution, BENEFIT, includes many Customer Resource Management (CRM) functions with the focus on customer need for greater internal efficiency, cost control and maintaining customer service quality. BENEFIT is already used by over 3,000 users in more than 200 organizations across a wide range of functions and industries.
For more information, please contact Jeff Adams at: invest-isd@isdsoft.com or visit us on the Web at http://www.isdsoft.com.
Forward-Looking Statements
Certain statements in this news release may contain 'forward-looking' information within the meaning of the Federal securities laws. All statements, other than statements of fact, included in this release may include forward-looking statements that may involve risks and uncertainties. There can be no assurance that such statements will be accurate and actual results and future events could differ materially from those anticipated in such statements. The Company undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances or to reflect unanticipated events or developments.