LOS ANGELES, Dec. 7, 2006 (PRIME NEWSWIRE) -- Vertical Branding Inc., (OTCBB:VBDG), a consumer products, branding, marketing, and distribution company, announced today a second $1,000,000 million order from one of the world's largest retailers for its Hercules Hook(tm) product. This is indicative of the ongoing strong retail response to this product.
The Hercules Hook(tm) is a unique wall-hanging device intended for use in hanging a wide variety of items, including pictures, mirrors, and shelves, weighing up to 150 pounds. The Hercules Hook(tm) is easily installed without the use of hammers, nails or drills. For additional product details, please visit www.herculeshook.com.
Vertical Branding's "Return on Investment" marketing campaign for the Hercules Hook(tm) product and its successful introduction into leading Retail stores through the Company's proprietary Retail distribution network, has helped produce record revenue growth for the Company. The Company reported revenues of $5.3 million for the third quarter of 2006, up 342% for the same period in 2005. Vertical Branding's "Return on Investment" marketing model and the success of its new Retail distribution efforts are a reflection of the vast experience of the Company's management team in media, consumer product marketing, direct marketing, product development and Retail distribution.
Nancy Duitch, CEO of Vertical Branding, said, "I am extremely pleased by the response in the Retail marketplace to Hercules Hook(tm). We have not only had success introducing this product through our network of experienced and talented sales representatives, but Retail buyers are contacting us about carrying the product based on our advertising campaigns. This is a testament to the effectiveness of our overall marketing and branding strategies."
Vertical Branding, Inc. is a consumer products, branding, marketing, and distribution company. The Company uses an integrated and vertical marketing approach and utilizes a variety of media channels, including television, online media and print advertising to drive direct to consumer sales as well as retail, catalog and international product distribution. Vertical Branding, Inc.'s focus is on finding outstanding and high quality products that meet a real need in the marketplace with emphasis on the beauty, personal care, and house ware product categories. For more information, please visit: www.verticalbranding.com.
Certain statements in this presentation may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the Safe Harbor created by those rules. All statements of fact, included in this presentation, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Events that may arise could prevent the implementation of any strategically significant plan(s) outlined above. The Company cautions that these forward-looking statements are further qualified by other factors including, but not limited to, those set forth in the Company's Form 10-KSB filing, its registration statements and other filings with the United States Securities and Exchange Commission (available at www.sec.gov). The company undertakes no obligation to publicly update or revise any statements in this presentation whether as a result of new information, future events or otherwise.