SCOTTSDALE, Ariz., Jan. 8, 2007 (PRIME NEWSWIRE) -- TASER International, Inc. (Nasdaq:TASR), a market leader in advanced personal protection devices, today unveils the new TASER(r) C2 Personal Protector product line at the Consumer Electronics Show (CES) in Las Vegas.
"The TASER C2 is the next generation in personal protection," said Tom Smith, Chairman of TASER International, Inc. "TASER International was founded to create safer personal protection alternatives, while utilizing technologies to maximize public safety and minimize the potential for misuse -- and the TASER C2 continues in that tradition."
The TASER C2 is the first device to incorporate a revolutionary new public safety background check technology called SureCheck(tm). With SureCheck, TASER C2 units are shipped in an inactivated state. They cannot be used until the end user successfully completes a background check from the privacy of their own home using a secure web site or a toll-free 800 number. After completing the background check, the user is issued an activation code unique to their serial number. Only after entering the activation code can the TASER C2 be operated.
"SureCheck is one more way TASER International is ensuring that our devices are properly used for self protection," added Smith. "The TASER C2 cartridge also continues to include our unique Anti-Felon Identification (AFID) program that disperses 20-30 serialized confetti whenever a TASER Cartridge is deployed, identifying the owner of the TASER system which has proved successful in deterring criminal use for the past 13 years."
The TASER C2 is available in a variety of colors -- Black Pearl, Titanium Silver, Electric Blue, and Metallic Pink. The unit also features a highly intuitive safety cover and trigger design that novice users can easily operate, yet protects the trigger from accidental activation to provide a safer, effective means of personal protection.
The new consumer-friendly design eliminates many of the high-end professional features such as dataport management, digital displays, and the TASER CAM interface, enabling the TASER C2 to be available at a lower cost. "We also we eliminated many of the high-end professional features such as dataport management, digital displays, and the TASER CAM interface, enabling us to make the TASER C2 available at a lower price point, starting as low as $299 while maintaining the effectiveness for which TASER products are known," continued Smith.
The TASER C2 package includes the TASER C2, a smaller and newly designed disposable TASER Cartridge, and training DVD. The TASER C2 has a 15-foot range and is available with or without integrated laser sight. First shipments are scheduled for April, 2007.
"We encourage interested people to stop by the Sands Convention Center booth #70805 at CES or visit www.TASER.com on Monday, January 8 for more information," concluded Smith.
About TASER International, Inc.
TASER International provides advanced electronic control devices for use in the law enforcement, military, private security and personal defense markets. TASER devices use proprietary technology to incapacitate dangerous, combative or high-risk subjects who pose a risk to law enforcement officers, innocent citizens or themselves in a manner that is generally recognized as a safer alternative to other uses of force. TASER technology saves lives every day, and the use of TASER devices dramatically reduces injury rates for police officers and suspects. For more information on TASER life-saving technology, please call TASER International at (800) 978-2737 or visit our website at www.TASER.com.
The TASER International logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2931
Note to Investors
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), including statements, without limitation, regarding our expectations, beliefs, intentions or strategies regarding the future. We intend that such forward-looking statements be subject to the safe-harbor provided by the Private Securities Litigation Reform Act of 1995. The forward-looking information is based upon current information and expectations regarding TASER International. These estimates and statements speak only as of the date on which they are made, are not guarantees of future performance, and involve certain risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results could materially differ from what is expressed, implied, or forecasted in such forward-looking statements.
TASER International assumes no obligation to update the information contained in this press release. These statements are qualified by important factors that could cause our actual results to differ materially from those reflected by the forward-looking statements. Such factors include but are not limited to: (1) market acceptance of our products; (2) our ability to establish and expand direct and indirect distribution channels; (3) our ability to attract and retain the endorsement of key opinion-leaders in the law enforcement community; (4) the level of product technology and price competition for our products; (5) the degree and rate of growth of the markets in which we compete and the accompanying demand for our products; (6) risks associated with rapid technological change and new product introductions; (7) competition; (8) litigation including lawsuits resulting from alleged product related injuries and death; (9) media publicity concerning allegations of deaths and injuries occurring after use of the TASER device and the negative effect this publicity could have on our sales; (10) TASER device tests and reports; (11) product quality; (12) implementation of manufacturing automation; (13) potential fluctuations in our quarterly operating results; (14) financial and budgetary constraints of prospects and customers; (15) order delays; (16) dependence upon sole and limited source suppliers; (17) negative reports concerning the TASER device; (18) fluctuations in component pricing; (19) government regulations and inquiries; (20) dependence upon key employees and our ability to retain employees; (21) execution and implementation risks of new technology; (22) ramping manufacturing production to meet demand; (23) medical and safety studies; and (24) other factors detailed in our filings with the Securities and Exchange Commission, including, without limitation, those factors detailed in the Company's Annual Report on Form 10-K and its Form 10-Qs.
The statements made herein are independent statements of TASER International. The inclusion of any third parties does not represent an endorsement of any TASER International products or services by any such third parties.
For further information visit the company's web-site at www.TASER.com for facts and video.