Contact Information: Paciolan Contact Shaw Taylor Marketing Director Tel: 949.823.1767 Email: Email Contact University of Tennessee Contact Joe Arnone Assistant Athletic Director of Ticketing Tel: 865.974.0117 Email: Email Contact University of Auburn Contact Steve Naughton Director of Ticket Operations Tel: 334.844.9695 Email: Email Contact Clemson Contact Travis Furbee Director of Ticket Operations Tel: 864.656.2961 Email: Email Contact
Paciolan Partners With 46 of the 64 Bowl Game Colleges
Bowl Games Offer Schools an Opportunity to Build Stronger Relationships With Their Most Valued Fans
| Source: Paciolan
IRVINE, CA -- (MARKET WIRE) -- January 12, 2007 -- Paciolan, the leading provider of ticketing,
marketing and development solutions for college athletics organizations
across the nation, announced today that 46 of the 64 colleges that played
in bowl games used Paciolan to sell their bowl tickets. Paciolan worked
closely with many of these colleges to successfully market and sell ticket
inventory to their bowl games enabling them to provide optimal levels of
service to their most valued fans -- donors and season ticket holders.
Based on the anticipated demand of bowl game ticket sales, Paciolan
partnered with bowl-bound universities to determine the most effective bowl
strategy and execute the marketing tactics needed to maximize the sale of
bowl game ticket inventory. While some colleges opted to post online
applications for ticket sales ahead of their scheduled bowl game
announcement, others deferred posting online ticket applications until
after the school accepted the invitation to play in the bowl game. In
either case, schools were given the opportunity to provide their donors and
season ticket holders with the option to purchase tickets before inventory
was made available to the general public.
"Prior to being invited to play in the Outback Bowl we sent bowl game
offers via email to our donors and season ticket holders enabling them to
select all potential bowl games they were interested in attending," said
Joe Arnone, Assistant Athletic Director of Ticketing at the University of
Tennessee. "Once the announcement was made, this triggered the automated
purchase of bowl game tickets for our most valued fans. This not only
saved us valuable resources but also enabled us to provide enhanced
services to donors and season ticket holders."
"We not only posted bowl game ticket applications online," said Stephen
Naughton, Director of the Ticket Office at Auburn, "but we also offered a
$10 discount for online ticket purchase to encourage online bowl requests
and streamline the bowl ticket purchase process. This enabled us to sell
nearly three-quarters of all bowl game inventory online."
"In addition to posting online ticket applications ahead of 'Selection
Sunday,'" said Travis Furbee, Assistant AD of Ticket Operations at Clemson,
"we opted to maximize our fans' experience by promoting scheduled bowl game
activities and local attractions via email. This allowed us to show our
fans that we appreciate their support of Clemson Athletics. In doing so,
we engender ongoing fan loyalty."
"We're proud to have partnered with 46 of the 64 bowl game clients during
their exciting and busy bowl season," said Dave Butler, CEO of Paciolan.
"Not only did we assist our clients in promoting their bowl game tickets,
but many also turned the bowl game process into an opportunity to build
closer relationships with their most valued fans -- donors and season
ticket holders."
About Paciolan
Founded in 1980, Paciolan is a leading ticketing enabler, providing
ticketing, fundraising and marketing technology solutions for top venues
across North America. Paciolan provides a wholly integrated infrastructure
that puts venues in direct control of their customer relationships, brands
and revenue potential. Primary markets include college athletics,
professional sports, performing arts, arenas and museums. Collectively,
Paciolan clients sell over 100 million tickets annually representing
approximately 25% of all live event tickets sold in the US. Paciolan is a
privately held corporation based in Irvine, California.
Representative customers include: Thomas & Mack Center, Louisiana State
University, University of Oklahoma, University of Nebraska, The Resch
Center, University of Michigan, Florida State University, University of
Maryland, University of Southern California, University of North Carolina
at Chapel Hill, the Colorado Rockies, San Diego Padres, Philadelphia
Phillies, Denver Center for the Performing Arts, The Charlotte Arena, New
Era Tickets, the Toronto Symphony, American Museum of Natural History,
Boston Museum of Fine Arts, National Aquarium in Baltimore, Dover Downs
Entertainment, Inc. and many other leading venues across North America.
Visit www.paciolan.com for additional company information.