DEERFIELD BEACH, Fla., Feb. 20, 2007 (PRIME NEWSWIRE) -- Red Reef Laboratories International, Inc. (Pink Sheets:RRLB) anticipating growth announces the formation of an Advisory Board.
Red Reef Labs' plans for future development and growth will require expertise and skills that management has made available through the formation of an elite Advisory Board.
Mr. Jordan Serlin, a shareholder in Red Reef contacted management and suggested the company form an Advisory Board and offered his services. Management seized the opportunity to add Mr. Serlin's broad experience and knowledge in development stage companies to the decision making process at Red Reef.
Mr. Serlin is currently President of Cenuco, Inc., a division of Ascendia Brands (AMEX:ASB). Cenuco is a leading pioneer in cellular software services. Mr. Serlin has served in this post since 2003. The company moved to the American Stock exchange in 2004, under Mr. Serlin's direction, reaching nearly $100 million in market value. Named one of Silicon Alley Reporter's "Top Internet Entrepreneurs to Watch" in the 1990s, Mr. Serlin served as the Chief Marketing Officer for FortuneCity.com, helping to guide that firm to a $90 million Initial Public Offering, and a revenue sharing engagement with Time Warner, Inc., valued in excess of $100 million. Mr. Serlin was also the founding CEO for WeMedia.com, the world's first Internet portal for people with disabilities. He sold his interest in the company in a private sale in 1999 for a non-published amount.
Mr. Kurt Rahn, a senior level executive in the IT industry with over 20 years of corporate experience working at Avon Products, Kraft Foods and as a consultant to IBM, has also generously agreed to join the company's Advisory Board. Mr. Rahn's strengths are in systems analysis, database design and systems integration supporting sales and supply chain systems, order tracking and fulfillment, forecast reporting and overall corporate information architecture. Mr. Rahn's input will be invaluable as Red Reef acquires operating companies and expands operations, and will need to integrate data collection systems among subsidiaries and branches interstate and internationally. Mr. Rahn's knowledge and experience extends beyond IT and will be called upon for advice in various decision making situations.
"Other respected members of our business community are being considered for membership on our Advisory Board in the areas of expertise the company feels will best enhance stability, maximize opportunities and benefit our shareholders," commented Dr. Claus Wagner-Bartak, President of Red Reef Labs.
Recently Red Reef announced the formation of a joint venture with JDM Capital in NYC, for the purpose of acquiring properties discounted due to various remediation requirements. Red Reef intends to acquire an established full service operation and/or expand its own remediation company, utilizing proprietary green protocols and products to restore these properties to their former full market values. This venture and other initiatives have encouraged Red Reef to bring in outside ideas and experience in the form of the Advisory Board and by recruiting key personnel.
Forward-Looking Statements
Certain statements in this news release may contain 'forward-looking' information within the meaning of the Federal securities laws. All statements, other than statements of fact, included in this release may include forward-looking statements that may involve risks and uncertainties. There can be no assurance that such statements will be accurate and actual results and future events could differ materially from those anticipated in such statements. The Company undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances or to reflect unanticipated events or developments.
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