Emetrics Summit Evolves With Industry; Joins Marketing Optimization Summit in October in D.C.

SAN FRANCISCO, CA -- (MARKET WIRE) -- May 8, 2007 -- Today, during day two of the Emetrics Summit in San Francisco, conference producer Jim Sterne announced that the Emetrics Summit is heading back to its roots as The Web Analytics Conference. It will join the Marketing Optimization Summit, which focuses on turning all customer related data into actionable knowledge that impacts bottom line business goals. The new event has a broadened agenda that reflects the evolutionary shift of trends present at the Emetrics Summit since 2002. Web analytics plays a vital role in marketing and business optimization, and the combined summits aim to educate attendees on the best practices and latest techniques to gain a competitive advantage and maximize online ROI.

The Marketing Optimization Summit concentrates on optimizing marketing value in a world where the Internet is a central hub of customer communication. It offers hyper-fast education on best practices for gathering and distilling data into actionable knowledge. Companies are increasingly integrating a measurement platform into their day-to-day operations, and it is ever more important that C-level executives understand how web metrics impact their bottom line.

"Since 2002, the Emetrics Summit has been the major event for web analysts, and will continue to be the go-to event in this industry," said Sterne, who is also president of the Web Analytics Association. "As companies become more familiar with web analytics, they are looking to integrate this data with the rest of their customer intelligence. Web analysts need a place to drill down, while marketers need to understand the opportunities analytics delivers to optimize marketing business goals. Executives need to attend this show to see how to take action on their data and improve strategies to significantly raise their return on investment."

The conference series has also seen an evolution in the scope and intelligence of its attendees. In its sixth year, the audience now equally represents analytics, advertising and marketing professionals from a wide variety of major brands including Ask.com, Amazon, BestBuy, Charles Schwab, Deloitte, Disney, eBay, Eli Lilly, Microsoft, New England Journal of Medicine, QVC, Rapp Collins Worldwide, Sony Pictures, The Gap, The New York Times, Wachovia/World Savings, Yahoo! and more. Since the agenda is handcrafted by Sterne and designed with the audience in mind, each functional responsibility will benefit from keynotes, case studies and sessions that speak directly to their interests and provide insights that are immediately applicable to their own organizations.

To find out more information, or to register for the Emetrics Summit and/or the Marketing Optimization Summit in October in Washington D.C., please visit www.emetrics.org.

About the Emetrics Summit

The Emetrics Summit, an international conference series, is recognized as the premiere event for optimizing online marketing value. Internet managers, web analysts and business intelligence experts have been meeting at the Emetrics Summit since 2002 to learn how to increase the return on online investments. The Emetrics Summit joins the Marketing Optimization Summit in October 2007 in Washington D.C. to provide a broader convention where marketing managers and senior executives can learn about continuous marketing improvement. For more information, visit www.emetrics.org.

Contact Information: Media Contact: Carla Vicens blast! PR for the Emetrics Summit 919-833-9975 x10 Email Contact