NEW YORK, July 30, 2007 (PRIME NEWSWIRE) -- Celebrating its first anniversary since launch, Everyday Health (www.EverydayHealth.com) is now the second largest online health property with more than 9 million unique users, according to comScore Media Metrix. Within twelve months, Everyday Health eclipsed all but one company in the online health space, surging past even the largest content providers like MSN, AOL, and Yahoo! Health. The Everyday Health Network is also ranked fourth in the Women's Category.
Ben Wolin, co-founder and CEO of Waterfront Media, which publishes Everyday Health, attributed the rapid growth to both EverydayHealth.com and the sites in the network. Regarding the flagship site, he cited the breadth and depth of its 50-plus condition centers, the power of its community, the condition-specific tools that help users manage their health, and the credibility and daily presence of its 20 nationally acclaimed specialists. In addition, Wolin said that the Company's other health sites, including SouthBeachDiet.com, based on the best-selling diet book of all time; FiveFactorDiet.com, currently one of the most popular diets in America; WhatToExpect.com, based on Heidi Murkoff's best-selling pregnancy and parenting guide; and ShaqsFamilyChallenge.com, the companion Website launched in concert with the debut of Shaq's Big Challenge on ABC-TV devoted to overcoming childhood obesity, all helped fuel the growth.
Wolin added, "We continue to build a powerful audience focused on daily, proactive health management that is much sought-after by advertisers who want to target their messages to such a large, engaged and loyal group."
"Everyday Health has made a really surprising run to the top of the food chain against other health properties and continues to realize a larger and larger share of ad dollars as marketers see its value," said K-Yun Steele, VP/AMD at Beyond Interactive. "The success of Everyday Health is based on the way it leverages its consumer base, which is an ever-expanding audience of proactive consumers who want to manage their health on a daily basis. As a direct result, marketers can expect more repeat visitation on Everyday Health, and an audience that is highly receptive to messaging from healthcare companies. We'll continue to recommend them as one of most efficient messaging options available."
"We chose WhatToExpect.com as the primary outlet for our digital marketing because it provides Learning Curve with a unique way, beyond traditional online media, to truly engage our core consumers with our products and brands. The Learning Curve Playroom section on WhatToExpect.com provides moms a robust content and community area focused on infant and toddler play and development," said Paul Kallis, VP Digital Media, Learning Curve Brands, Inc.
"Since the launch a year ago, Carat Fusion saw potential in EverdayHealth's vision of being a top provider of consumer-focused health information online. We have been extremely impressed with how quickly they have grown. They have exceeded our expectations and have become a strong partner for Carat Fusion," said Carat Fusion Media Supervisor, Garrett Albanese.
About The Everyday Health Network
The Everyday Health Network includes the Internet's best-known health, diet, fitness and pregnancy websites, along with the flagship site, EverydayHealth.com. The Everyday Health Network is one of the largest and the most rapidly growing online health properties, with 9.043 million unique users per month, and also the fourth-largest destination for women on the Web. Everyday Health connects America's best health experts with millions of people looking to improve their lives through advice, tools and online communities, and includes such popular health and weight loss sites as SouthBeachDiet.com, The Sonoma Diet, Fit Forever with Denise Austin, The Duke Diet, Bikini Boot Camp, The Five Factor Diet, and WhatToExpect.com based on the best-selling parenting and pregnancy guide, "What to Expect When You're Expecting." Through its network of sites, including the flagship EverydayHealth.com, Waterfront Media enables consumers to manage their health online and make positive life changes through unique interactive features and personalized advice, tools, and online communities. Everyday Health is published by Waterfront Media (www.waterfrontmedia.com), the premier online publisher of self help experts and the largest privately held online health company.