WASHINGTON, Aug. 7, 2007 (PRIME NEWSWIRE) -- FierceMarkets (www.fiercemarkets.com) today announced the relaunch of its portfolio of Web sites that support each of its 18 industry newsletters.
Among the improvements is a new navigational structure that integrates each publication with others in its "vertical family," giving readers and advertisers the opportunity to benefit from a network of publications as well as individual titles. FierceMarkets currently offers five such vertical families: Telecom, Life Sciences, Healthcare, IT, and Finance.
Other new offerings on each of the sites include:
* Expanded search features for easier access to archived issues, the archives of sister publications, and other industry information on the Web * Integrated feeds of related stories, press releases, blog headlines, and other contextual information * Expanded tags, accompanying RSS feeds and story tools, including direct links to editors' emails and printer-friendly versions of each story * New sections featuring whitepapers, webinars, special reports, events, and other tools and resources * Industry-specific job boards * Enhanced layout and design that improves overall usability
"Our goal is to make our Web sites as simple, friendly and useful as our newsletters have always been," said FierceMarkets Vice President of Web Business, Maurice Bakley. "This is just the first step to offer our readers more news resources and a better online experience. In the coming months, we plan to add additional features and content, including Web-only stories, to make our Web sites a true companion to our readers' favorite Fierce newsletters."
According to FierceMarkets President Jeff Giesea, the company's heightened focus on the web was only natural. "Increasing our Web-based lines of revenue is a vital part of our strategic growth as a company," said Giesea. "We expect the latest improvements to give us a platform for new revenue streams that are shared across a vertical family, such as job boards and whitepaper listings, while satisfying our readers' demands for 24/7 information and increasing our overall user base."
For an overview of the enhancements made to the FierceMarkets Web sites, visit http://www.fiercewireless.com/site-guide.
About FierceMarkets
FierceMarkets is a business media company serving numerous vertical markets with email newsletters, Web sites, Webinars, and live events. Based in Washington, DC, FierceMarkets publications reach more than 470,000 executives in over 100 countries every business day. Current publications include DailyTechRag (http://www.dailytechrag.com), FierceBiotech (http://www.fiercebiotech.com), FierceBioResearcher (http://www.fiercebioresearcher.com), FierceBroadbandWireless (http://www.fiercebroadbandwireless.com), FierceCIO (http://www.fiercecio.com), FierceDeveloper (http://www.fiercedeveloper.com), FierceFinance (http://www.fiercefinance.com), FierceHealthcare (http://www.fiercehealthcare.com), FierceHealthIT (http://www.fiercehealthit.com), FierceIPTV (http://www.fierceiptv.com), FierceMobileContent (http://www.fiercemobilecontent.com), FiercePharma (http://www.fiercepharma.com), FierceSarbox (http://www.fiercesarbox.com), FierceTelecom (http://www.fiercetelecom.com), FierceVoIP (http://www.fiercevoip.com), FierceWireless (http://www.fiercewireless.com), and IT-Wireless (http://www.it-wireless.com), and The Business VoIP Report (http://www.businessvoipreport.com).