SOYO Sponsors Brandon Tierney in His SHOXC Fight on August 25, 2007

Fight to Take Place at the Vicksburg Convention Center in Jacksonville, Mississippi and will Air Live on Showtime


ONTARIO, Calif., Aug. 24, 2007 (PRIME NEWSWIRE) -- SOYO Inc. (OTCBB:SOYO), an innovative provider of computer, consumer electronics and broadband telecommunications products, today announced that they will sponsor Brandon Tierney in his upcoming fight against Omar Luv in SHOXC's "Challenger Series".

Edward O'Brien, Director of Marketing for SOYO said, "We are looking forward to continuing our sponsorships in MMA. We feel like this type of advertising continues to be something that has increased our brand awareness with the consumer and will continue to do so in the future."

Brandon Tierney said, "I am grateful to SOYO for being my sponsor, and I'm happy to have a company like them supporting me and my MMA career. I'm looking forward to my fight against Omar Luv, and I think it's going to be a good fight."

The fight will air live at 11pm Eastern and Pacific as a part of the Charles "Krazy Horse" Bennett vs. Victor Valenzuela card.

About SOYO Inc.

SOYO Group Inc. is an innovative provider of consumer electronics such as, LCD Monitors, LCD Televisions, Bluetooth, Portable Storage, LCD Furniture and broadband telecommunications products and services. Headquartered in Ontario, California, with additional sales offices in South America, SOYO Group sells its products through an extensive network of authorized distributors, resellers, system integrators, VARs, retailers, mail-order catalogs and e-tailers. Products are sold under the SOYO, Dragon, Onyx, Dymond, Honeywell, Le Vello, and Prive brand names. For more information, please visit http://www.soyogroup.com.

"Safe Harbor" Statement

The information in this news release includes certain forward-looking statements that are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties, including statements to the future financial performance of the company. The words "plan," "confident that," "believe," "scheduled," "expect," or "intend to," and similar conditional expressions, are intended to identify forward-looking statements within the meaning of the Securities Act of 1933, as amended. Such statements are subject to certain risks and uncertainties and actual results could differ materially from those expressed in any of the forward-looking statements. Although the company believes that the expectations reflected in its forward-looking statements are reasonable, it can give no assurance that such expectations or any of its forward-looking statements will prove to be correct. Factors that could cause results to differ include, but are not limited to, the availability of components and successful production of the company's products, general acceptance of the company's products and technologies, successful performance of internal plans, product development and acceptance, the impact of competitive services and pricing, general economic risks and uncertainties, and various other information detailed from time to time in the company's filings with the United States Securities and Exchange Commission. The company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date hereof. Please refer to the company's filings at http://www.sec.gov.

Third-party statements contained herein and information contained on any third-party Web site are not endorsed by or adopted by the company, nor has their accuracy been verified by the company.



            

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