Contact Information: Contact: Carol Daniels MetaSwitch +1 (510) 589-5074 chd@metaswitch.com Erin Grohs Connect2 Communications +1 (919) 554 3532 x5 egrohs@connect2comm.com
MetaSwitch Announces Second Phase of Successful MarketVisions Program for Carriers Serving Residential and SMB Markets
New Data From Savatar Helps Carriers Compete
| Source: MetaSwitch
BOSTON, MA--(Marketwire - October 30, 2007) - FALL VON 2007 - MetaSwitch today announced
several enhancements to its popular MarketVisions program, an initiative to
provide service providers with the tools required to successfully identify
market opportunities, position their offerings and profitably target, sell
and support their end-user customers. The program is ideal for service
providers seeking to expand into new regions and new subscriber markets, as
well as provide additional services to an existing customer base.
A key new component of the program is small-to-medium business research,
designed to provide information on market opportunity and competition.
MetaSwitch is a lead sponsor of the 7th small-to-medium business research
report by Savatar, a Boston-based management consulting and research
company. The report helps service providers ensure that product offerings
and development strategies are aligned with market demands.
The enhanced MarketVisions program includes additional marketing support
for MetaSwitch's MetaSphere service delivery platform and suite of
applications, designed to help service providers effectively package these
services and present them to their customers.
Additional training classes and marketing resources aiming to promote
service provider success in residential markets have also been added to the
program, including classes on product features and consumer marketing. For
this phase of the program, Pivot Media LLC, a strategic telecom market
research firm, will join the MarketVisions team of leading experts.
"The market for advanced telephony and IP services continues to rapidly
grow as users demand increasingly diverse and sophisticated services," said
Andy Randall, vice president of marketing for MetaSwitch. "Our objectives
continue to center around providing our customers with the necessary
information and resources to deliver next-generation services and we will
continue to enrich and improve the MarketVisions program to enable our
service provider customers to be as successful as possible."
"MetaSwitch's MarketVisions program has given us extensive knowledge and
expertise regarding the markets we serve, as well as robust support, that
will enable us to effectively and rapidly launch new offerings," said Joey
Garner, vice president of operations for TEC, a privately owned
telecommunications firm, with a network of over 25 subsidiaries, including
IOCs and IXCs serving over 60,000 subscribers in the South Central US. "The
consulting and resources from MetaSwitch have been invaluable in providing
additional insight in product packaging and sales planning," added Garner.
The primary components of the program address a particular part of the
overall service introduction process. Based on the service provider's
specific needs, this includes support in market research, product
development, marketing communications, sales and customer support.
MarketVisions includes VoIP workshops designed to accelerate revenue
growth, a comprehensive public relations program, and templates for direct
marketing opportunities.
The complete MarketVisions program, including enhancements, is currently
available to MetaSwitch customers. Materials and further information are
accessible on MetaSwitch's customer portal website (password required).
Please visit MetaSwitch at booth 849 at Fall VON 2007 in Boston.
About MetaSwitch
MetaSwitch is an industry-leading vendor of switching and applications
solutions for both packet and circuit-switched networks. Its widely
deployed core session control and media/signaling gateway products support
a full range of Class 4/5 capabilities, while its MetaSphere service
delivery platform and applications suite enables a broad set of hosted IP
communications services. Customers include many of the world's leading
operators of wireline, wireless and cable networks, with deployments that
scale to millions of subscribers. For more information, please visit
www.metaswitch.com.
Data Connection and MetaSwitch are trademarks of Data Connection Limited
and Data Connection Corporation. Brands and products referenced herein are
the trademarks or registered trademarks of their respective holders.
Copyright © 2007 Data Connection Limited