Hart-Boillot Builds Brand for New Program at the Tufts University Fletcher School of Law and Diplomacy

WALTHAM, MA--(Marketwire - November 7, 2007) - Today Hart-Boillot, an advertising and public relations agency specializing in education and technology markets, announced its launch of branding materials for the Fletcher School of Law and Diplomacy's new Master of Laws program (LL.M.) in international law. The agency's strategic creative services work included an introductory brochure and a series of print advertisements.

"We selected Hart-Boillot as our agency partner for this campaign because we'd seen the team's work and it was elegant, simple, and dramatic," said Michael Glennon, Professor of International Law and Director of the LL.M. program. "We needed to create a fresh, innovative message about the program without generating something so radical that it undercut the school's venerable tradition."

"Initially, we viewed the project as a unique challenge because we would be working directly with a respected member of the Fletcher faculty rather than a marketing professional," said Kevin Hart, Partner and Creative Director, Hart-Boillot. "In the end, we saw this challenge more clearly as a tremendous advantage. Professor Glennon placed enormous trust in us, and the resulting project went more smoothly than either of us expected."

Fletcher's LLM in international law offers legal education within the broader context of the geopolitical forces that influence and shape international law. The program provides preparation for careers in international or non-governmental organizations, government agencies, international businesses and law firms, diplomatic missions, foreign and defense ministries, media, and other international institutions. For more information on Fletcher's LL.M. in international law, please visit the program Web site at http://fletcher.tufts.edu/llm/default.shtml.

About Hart-Boillot, L.L.C.

Hart-Boillot was founded in 1999 as a business-to-business advertising, public relations and graphic design agency. Hart-Boillot's clients include AmeriVault, EMC, Embedded Systems Design, Inc., Confirmit, NanoHorizons, the Messaging Industry Association (TMIA), Vicor Corporation, Milton CAT, Harvard University, the Tufts Fletcher School of Law and others. To learn more about Hart-Boillot, please visit our Web site at www.tellitwell.com, or call us at 781-893-0053.

Contact Information: Contact Information: Andrea Doeringer Hart-Boillot, L.L.C. 781-893-0053 ext. 16