RedChip Announces Celsius Holdings CEO Television Interview Available Online

Highlights Company's Unique Position as an Innovator in the Functional Food and Beverage Industry


ORLANDO, Fla., Nov. 16, 2007 (PRIME NEWSWIRE) -- RedChip Companies Inc. today announced that Steve Haley, CEO of Celsius Holdings Inc. (OTCBB:CSUH), a pioneer in the functional food and beverage industry and creator of the first calorie-burning beverage, Celsius(r), was interviewed on RedChip TV, a business-oriented television interview program. The interview highlighted the company's strategies to meet the growing demands of the multi-billion dollar functional food industry by developing healthier beverage alternatives through science and innovation. The full interview is available online at www.redchip.com or through the following link: http://tinyurl.com/35gyxx.

The interview was conducted Nov. 3, 2007, in conjunction with the company's presentation at RedChip's Small-Cap Investor Conference in Orlando, Fla. Celsius' entire presentation to the analysts and brokers and individual investors at the conference -- including PowerPoint slides -- can be viewed at www.redchip.com or accessed through the following link: http://tinyurl.com/2lh5ok.

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About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB:CSUH) manufactures Celsius through its wholly-owned operating subsidiary, Celsius, Inc. Celsius, Inc. is quickly gaining attention in the emerging $36 billion functional food and beverage industry, as the creator of the negative-calorie beverage category and as a pioneer and leader in developing healthier beverage choices. Celsius, Inc. is building unique distribution strategies to gain broad penetration in all channels serving its consumer targets in all geographies. The continued mission of Celsius, Inc. is to create healthy refreshment through science and innovation and growth through passion and integrity. Celsius is available through multiple channels including grocery, drug, convenience stores, gyms and nutrition stores. Celsius is proudly carried by fine establishments such as Raleys, Vitamin Shoppe, Hi-Health, Valero Corner Stores, Diamond Shamrock, Hannaford Supermarkets, Heinens, Sweetbay Supermarkets, Discount Drug Mart, King Soopers, Krogers, Dillions, Fry's, Smiths, Gelsons, Market Baskets, Bristol Farms and Central Markets. For more information about Celsius and Celsius, Inc., please visit http://www.celsius.com. For investor information, please visit http://www.redchip.com.

About RedChip Companies, Inc.

RedChip Companies is an international small-cap research and financial public relations firm with offices in Beijing and Orlando and affiliates in New York and San Diego. RedChip delivers measurable results for its clients through its extensive international market expertise as well as its comprehensive platform of products: RedChip Research(tm), Traditional Investor Relations, Digital Investor Relations, Institutional and Retail Conferences held throughout the United States, and RedChip Radio(tm). To learn more about RedChip's products and services please visit: http://www.redchip.com/visibility/services.asp.

"Discovering Tomorrow's Blue Chips Today"(tm)

The RedChip Companies Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=2761

Disclosure

Celsius Holdings, Inc. is a client of the RedChip Companies, Inc. and has contracted the RedChip Companies to increase investor awareness of CSUH to the small-cap community. These services may include investor conferences and digital and print distribution of CSUH investor related materials. The RedChip Companies receives a monthly fee of $5,000 in cash and received 30,000 shares of common stock under Rule 144 stock for investor relations services.



            

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