New Edition of MarketingSherpa Landing Page Handbook Delivers Most Current Research in Expanded Form

Teleseminar On Wednesday, November 28, On New Research Findings


WARREN, R.I. and BOSTON, Nov. 26, 2007 (PRIME NEWSWIRE) -- The research firm that publishes case studies and benchmark data for marketing professionals, MarketingSherpa, has released the second edition of its Landing Page Handbook. This handbook brings together the latest research available on successfully converting Web traffic, increasing ROI on campaigns, making crucial landing page improvements, and addressing the problem of fixing common mistakes in landing page design. To purchase copies of the Landing Page Handbook, please visit: http://www.SherpaStore.com/LandingPageHandbook.html.

MarketingSherpa is sponsoring a teleseminar, "Top 5 Tests to Raise Landing Page Conversions," on Wednesday, November 28, at 2pm EST (11am PST). Interested parties can sign up at http://LPH08Teleseminar.MarketingSherpa.com.

"The most striking conclusions this research produced are that simple, inexpensive tests can have profound impacts and that radical, creative ideas tend to really boost designs to the next level of effectiveness," said Tim McAtee, Senior Analyst for MarketingSherpa. "Without testing, there's just no good low-risk way to find that out. We tried our best to provide marketers with the information they need to both justify and implement the research and design necessary to get the most of their landing pages."

Among the highlights found in the 273-page Landing Page Handbook:

 * The marketers behind landing pages understand how testing is vital 
   to conversion rates. The top three tactics for testing landing page 
   effectiveness are: optimizing PPC campaigns, adjusting registration 
   forms, and tweaking creative elements.
 * Many marketers believe the outbound campaign is responsible for 
   most of the conversions, but MarketingSherpa data shows that the 
   landing page is actually more responsible for the conversions.
 * Most B-to-B marketers optimize and test PPC campaigns and don't pay 
   attention to organic traffic. MarketingSherpa data show organic 
   traffic can convert as well or better than PPC traffic.
 * The best landing pages are fully optimized and contain relevant 
   headlines with the searched for keyword. The point is to hold onto 
   consumers' microscopic attention span and take full advantage of it 
   before they click away.
 * To get around internal resource challenges posed by management or 
   the IT department, building landing pages outside official 
   production channels has proven to be a useful way to verify these 
   pages in an otherwise overwhelming situation.

For the Landing Page Handbook, MarketingSherpa conducted new original research with over 5,000 marketers. To purchase copies of the Landing Page Handbook, please visit: http://www.SherpaStore.com/LandingPageHandbook.html.

About MarketingSherpa

MarketingSherpa (http://www.marketingsherpa.com) is a research firm publishing practical case studies and benchmark guides for its 237,000 weekly readers in the marketing profession. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual summits attended by thousands of marketers. Founded in March 2000, the firm has been a member of the MECLABS Group of research firms since November 2006.


          MarketingSherpa
          Tim McAtee
          (212) 203-6992
          TimM@MarketingSherpa.com

Coordonnées