FAIRFIELD, Conn., Dec. 17, 2007 (PRIME NEWSWIRE) -- You've been busy. You haven't focused. And now you're late. As the end of the corporate gift-giving season looms, maybe you should just slow down and let your heart be your guide for client and customer gifts in 2007. So why not give a gift that helps make things a little better for someone, somewhere in the world, who can really use the help this year?
"Just as the Web has transformed our access to business information, it can also put you a click away from really wonderful charitable-giving opportunities that can make you and your company part of the solution this year," says Melinda Crews of M. Crews & Company. "Donations in a client's name -- particularly for a cause they truly believe in -- can be a wonderful gift. A genuine effort, however, also involves due diligence, so be sure that the charity to which you are donating is appropriate for the receiver."
Crews, who advises senior executives on gift-giving programs that advance their business goals, suggests looking at opportunities like these:
1. Give the Gift of a Smile: Smile Train (www.smiletrain.org). 100% of your donation will go towards programs that help children in developing countries with cleft palates. This true modern day miracle is all it takes to give a desperate child not just a new smile, but a new life. When you see the impact your donation has, you'll end up smiling too. 2. Give the Gift of Hope: Mercy Corps (www.mercycorps.org/mercykits). Mercy Kits, ranging in cost from $20 to $1,000, put your money to work globally with Child Health Kits, Women's Small Business Kits, Family Garden Kits and many others that help people in developing countries help themselves. 3. Give the Gift of Health: Diabetes Research and Wellness Foundation (www.diabeteswellness.net). Your gift can go towards medical ID's, glucose meters and supplies for the homeless and uninsured, as well as scientific research into treatments and cure of diabetes. 4. Give the Gift of Food: Feed The Children (www.feedthechildren.org). Help provide food, medicine, clothing, educational materials and other essentials to children and their families who really need it, here and around the world. 5. Give the Gift of Thanks: Soldiers Angels (www.soldiersangels.org). Support your American servicemen and women during this holiday season and let these heroes know they are remembered and appreciated during the holidays. Your gift will help ensure that each soldier will receive a care package filled with warm remembrances of home.
About M. Crews & Company
M. Crews & Company (www.mcrewsandcompany.com) works with senior executives to build their businesses and their brands through strategic gift-giving programs. Founded by Melinda Crews in 1990, M. Crews and Company clients have included CNN.com, IKON, Hertz, Virgin Atlantic, Societe Generale, and UBS.