LONDON, Feb. 18, 2008 (PRIME NEWSWIRE) -- The Search Engine Marketing Professional Organization (SEMPO) today announced its participation in Search Engine Strategies (SES) conference in London, February 19-21, 2008. Paul Doleman and Richard Gregory, co-chairs of the SEMPO UK Working Group, will be speaking at SES London.
Doleman, from iCrossing, will take part in a Keynote Roundtable entitled "The Changing Search World" at 9 a.m., February 20. The roundtable will discuss the recent possibilities of a Microsoft/Yahoo world and its impact on the search world.
Gregory, from Latitude Group, will participate on a panel entitled, "Compare & Contrast: Ad Program Strategies," at 2 p.m., February 20. The panelists will address how the major search ad networks all operate differently, examine the key differences, discuss how to work with these differences, and learn how to possibly make them work to your advantage.
Incisive Media and SEMPO have a partnership to sponsor major networking events at many SES events. There are no SEMPO events during SES London, but SEMPO will be sponsoring events at SES New York to be held March 17-20.
About the Search Engine Marketing Professional Organization (SEMPO)
SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. Representing thousands in over 30 countries, SEMPO has over 720 members. It represents the common interests of companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO's education and outreach initiatives are sponsored in part by Microsoft, Yahoo!, Google, SMX, Superpages.com and Search Engine Strategies. For more information, or to join the organization, please visit http://www.SEMPO.org.
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About Incisive Media
Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors -- mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels -- in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management. Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies and ClickZ Events. These properties were acquired 2005.