Contact Information: Cryptic Studios Media Contact: Tracie Snitker Reverb Communications (209) 586-1495 x104 Tracie@reverbinc.com
Cryptic Studios Selects Reverb Communications as Agency of Record
| Source: Cryptic Studios
LOS GATOS, CA--(Marketwire - February 21, 2008) - Cryptic Studios™ announced today that it
has chosen Reverb Communications for all its marketing and public relations
initiatives. In this capacity, Reverb Communications will be responsible
for extending Cryptic Studios' brand recognition with MMOG PC gamers and
reaching over to next generation platform consumers through ongoing public
relations, marketing and business development efforts.
Cryptic Studios is one of the leading independent developers of massively
multiplayer online role-playing games (MMORPGs). On Wednesday, the company
announced it is developing Champions Online™, their first ever
self-developed and self-published MMORPG. Champions Online, based on the
popular pen-and-paper Champions RPG, will allow players to create their own
hero and explore vast, richly detailed 3D environments while keeping the
forces of evil at bay.
"Reverb Communications' extensive gaming experience and its blend of
communication abilities was a unique offering that fit well with Cryptic's
needs as we prepare our catalogue of new MMOG titles," said Michael Lewis,
President of Cryptic Studios. "Reverb is a strategic partner that will help
us create strategies and tactics for both Cryptic's short-term and
long-term goals."
Reverb Communications will create programs for Cryptic Studios as well as
advise them on existing events and programs to maximize product visibility,
for further penetration of the MMOG market on a national and local level.
In addition to creating programs to launch Champions Online, Reverb
Communications will be responsible for corporate communications, consumer
events and promotion of all other Cryptic Studio games.
"With our experience in launching new products in the video game space, we
will build upon Cryptic's strong relationship with the MMOG community and
position them as the premier MMORPG creator," said Tracie Snitker, Vice
President of Public Relations of Reverb Communications.
For more information on Cryptic Studios please visit
www.crypticstudios.com.
For more information on Reverb Communications please visit
www.reverbinc.com.
About Cryptic Studios:
Cryptic Studios™, Inc., based in Los Gatos, CA, and established in July
2000, is one of the leading independent developers of massively multiplayer
online games for the PC and next generation consoles. Cryptic Studios is an
independent, employee-owned company committed to delivering the next level
of unparalleled fantasy experience and bringing MMOG fans closer than ever
to living out their online virtual life. Cryptic is best known as the
creator of the award-winning City of Heroes® and City of Villains™ MMO
titles. In Champions Online, the latest massively multiplayer online
role-playing game from Cryptic, gamers will create a hero, completely
customized to exact specification and ready to fight evil villains in a
stunning 3D graphical world. For more information on Cryptic Studios,
please visit www.crypticstudios.com.
About Reverb Communications, Inc.:
Reverb Communications, Inc., is a focused marketing agency that specializes
in launching videogame titles and peripherals. The agency combines public
relations, marketing, and sales programs to develop individualized
communication campaigns that directly contribute to the bottom line of each
client. For more information about Reverb Communications, Inc. please
visit: http://www.reverbinc.com.
City of Heroes and City of Villains are trademarks or registered trademarks
of NCsoft Corporation. Champions, Champions Online and Cryptic Studios are
trademarks of Cryptic Studios, Inc. All other trademarks are property of
their respective owners.