Espoo, Finland - Nokia today announced that SOURCE INTERLINK MEDIA(TM), a leading vertically integrated magazine publisher with more than 75 titles, has joined the global Nokia Media Network, a mobile advertising network comprised of blue-chip publishers, Tier 1 mobile operators and Nokia media properties. The Nokia Media Network's wide reach of a global mobile audience is yielding click-through rates averaging 10 percent in certain channels
The collaboration will incorporate SOURCE INTERLINK MEDIA's(TM) mobile Web properties, including MOTOR TREND® and AUTOMOBILE® Magazine, into the Nokia Media Network, which allows advertisers to place ads on high-quality publisher and operator mobile Web pages, as well as Nokia properties, representing a reach of more than 100 million mobile consumers around the globe. SOURCE INTERLINK MEDIA's(TM) magazine publications reach more than 80 million readers each month.
"We are pleased to be able to offer our advertisers this ability to reach a wider audience on the most personal of mediums, the mobile handset," said Sean Holzman, president of SOURCE INTERLINK MEDIA's(TM) Enterprises Division. "Our readers represent a population that is active and constantly on the go, so reaching them via their mobile phone simply makes sense."
"The Automotive Channel in the Nokia Media Network is already a top destination for our auto advertisers," said Vice President and Head of Nokia Interactive Mike Baker. "Adding these leading automotive publications to our network will enhance our ability to target mobile consumers who are auto aficionados or in the market for a new car. We are pleased to have quality publishers like SOURCE INTERLINK MEDIA(TM) as part of the Nokia Media Network."
Nokia Interactive was formed when Nokia acquired mobile advertising leader, Enpocket, in October 2007. Nokia provides mobile advertising on its Nokia Media Network and award-winning mobile marketing services to top brand advertisers like Hyundai and Land Rover.
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