Kellogg Announces Strong Sales and Operating Profit Growth and 10 Percent Dividend Increase


BATTLE CREEK, Mich., April 30, 2008 (PRIME NEWSWIRE) -- Kellogg Company (NYSE:K) today reported strong first quarter 2008 sales growth of 10% and operating profit growth of 9%. These results were driven by innovation, recent price increases and effective brand building and were achieved after absorbing significant cost inflation. In addition, the Company's Board of Directors announced plans to increase the quarterly dividend by 10% beginning in the third quarter.

Reported net earnings for the quarter were $315 million, a 2% decrease from last year's $321 million. Earnings were $0.81 per diluted share versus last year's $0.80. First quarter 2007 results included a discrete tax benefit resulting in an effective tax rate of 24% versus this quarter's 30% rate. In addition, the Company has completed this year's $650 million share repurchase program.

"Our continued focus on executing our business model paid off during the first quarter," said David Mackay, Kellogg's chief executive officer. "We posted strong results, despite the impact of higher commodity inflation as well as increased advertising and up-front investments. As a sign of our confidence, the Board of Directors announced its plans for a 10% increase in the quarterly dividend starting in the third quarter."

Reported net sales in the first quarter of 2008 were $3.3 billion, an increase of 10% from the first quarter of 2007. Internal net sales growth, which excludes the effect of foreign-currency translation and acquisitions, was 5%.

Kellogg North America posted reported net sales growth of 7%; internal net sales growth was 5%. Retail Cereal posted internal sales growth of 4%. The Retail Snacks business also posted internal sales growth of 4%. The North America Frozen and Specialty Channels businesses posted internal net sales growth of 10%.

Kellogg International reported first quarter net sales growth of 16%, or 6% excluding the favorable effect of currency translation and acquisitions. Internal net sales in Latin America increased by 7% and Europe posted internal sales growth of 5%. Both Latin America and Europe achieved solid performance in both the cereal and snacks categories. The Asia Pacific region posted internal net sales growth of 5%.

Reported operating profit was $545 million in the first quarter of 2008, an increase of 9% from the first quarter of last year. Internal operating profit growth was 6% in the first quarter. The Company achieved these results despite a significant increase in cost inflation, higher up-front costs and a mid single-digit increase in reported advertising investment. Total up-front costs incurred for cost-reduction initiatives were approximately 4 cents per share versus last year's 1 cent per share. Kellogg continues to expect that up-front costs related to cost-reduction initiatives for the full year will be approximately $0.14 of earnings per share.

Cash flow, defined as cash from operating activities less capital expenditures, was $181 million in the first quarter versus last year's $289 million. For the full year, Kellogg still anticipates cash flow of between $1,000 million and $1,075 million.

Kellogg Expresses Confidence and Affirms Guidance for the Full Year

Kellogg expects full-year earnings to be in a range of $2.92-$2.97 per share. The Company also expects that internal sales and operating profit will increase at a mid single-digit rate for the full year. Expectations for 2008 now include incremental commodity, energy, fuel and benefits expense of approximately 80 cents per share versus the previous expectation of more than 65 cents per share.

Mr. Mackay concluded, "Although we now expect commodity inflation to be even higher than previously anticipated, we remain committed to achieving another strong year in 2008. Our business momentum, recent price increases and focus on productivity give us confidence we will meet our goals."

About Kellogg Company

With 2007 sales of nearly $12 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and veggie foods. The Company's brands include Kellogg's(r), Keebler(r), Pop-Tarts(r), Eggo(r), Cheez-It(r), Nutri-Grain(r), Rice Krispies(r), Morningstar Farms(r), Famous Amos(r), Special K(r), Stretch Island(r), All-Bran(r), Frosted Mini-Wheats(r), Club(r) and Kashi(r). Kellogg products are manufactured in 18 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg's web site at http://www.kelloggcompany.com.

The Kellogg Company logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3194

Forward-Looking Statements Disclosure

This news release contains forward-looking statements related to business performance, earnings, costs, cash flow, brand building, and cost-reduction initiatives. Actual performance may differ materially from these statements due to factors related to competitive conditions and their impact; the effectiveness of advertising, pricing and promotional spending; the success of productivity improvements and business transitions; the success of innovation and new product introductions; the recoverability of the carrying value of goodwill and other intangibles; the availability of and interest rates on short-term financing; commodity and energy prices and labor costs; actual market performance of benefit plan trust investments; the levels of spending on systems initiatives, properties, business opportunities, integration of acquired businesses; changes in consumer behavior and preferences; U.S. and foreign economic factors such as interest rates, statutory tax rates, and foreign currency conversions or unavailability; legal and regulatory factors; business disruption or other losses from terrorist acts or political unrest; and other factors. Forward-looking statements speak only as of the date they were made, and the Company undertakes no obligation to publicly update them.



 Kellogg Company and Subsidiaries
 CONSOLIDATED STATEMENT OF EARNINGS
 (millions, except per share data)

 ---------------------------------------------------------------------
                                                  Quarter ended
                                               March 29,  March 31,
 (Results are unaudited)                         2008       2007
 ---------------------------------------------------------------------

 Net sales                                     $ 3,258    $ 2,963

 Cost of goods sold                              1,894      1,699
 Selling, general and administrative expense       819        765
 ---------------------------------------------------------------------

 Operating profit                                  545        499

 Interest expense                                   82         78
 Other income (expense), net                       (11)         2
 ---------------------------------------------------------------------

 Earnings before income taxes                      452        423
 Income taxes                                      137        102
 ---------------------------------------------------------------------

 Net earnings                                  $   315    $   321
 ---------------------------------------------------------------------

 Net earnings per share:
       Basic                                   $   .82    $   .81
       Diluted                                 $   .81    $   .80

 Dividends per share                           $ .3100    $ .2910
 ---------------------------------------------------------------------

 Average shares outstanding:
       Basic                                       386        398
 ---------------------------------------------------------------------
       Diluted                                     389        401
 ---------------------------------------------------------------------

 Actual shares outstanding at period end           379        397
 ---------------------------------------------------------------------


 Kellogg Company and Subsidiaries
 SELECTED OPERATING SEGMENT DATA

 ---------------------------------------------------------
                                    Quarter ended
 (millions)                     March 29,     March 31,
 (Results are unaudited)          2008           2007
 ---------------------------------------------------------

 Net sales
       North America            $ 2,148        $ 2,002
       Europe                       677            574
       Latin America                253            229
       Asia Pacific (a)             180            158
 ---------------------------------------------------------
       Consolidated             $ 3,258        $ 2,963
 ---------------------------------------------------------


 Operating profit
       North America            $   403        $   361
       Europe                       112            108
       Latin America                 45             47
       Asia Pacific (a)              31             27
       Corporate                    (46)           (44)
 ---------------------------------------------------------
       Consolidated             $   545        $   499
 ---------------------------------------------------------

 ---------------------------------------------------------
 (a)   Includes Australia, Asia and South Africa.


 Kellogg Company and Subsidiaries
 CONSOLIDATED STATEMENT OF CASH FLOWS
 (millions)
 -----------------------------------------------------------------------
                                              Year-to-date period ended
                                                   March 29,  March 31,
 (unaudited)                                         2008       2007
 -----------------------------------------------------------------------

 Operating activities
 Net earnings                                       $ 315      $ 321
 Adjustments to reconcile net earnings to
  operating cash flows:
   Depreciation and amortization                       94         87
   Deferred income taxes                              (11)       (33)
   Other (a)                                           70         28
 Postretirement benefit plan contributions            (41)       (30)
 Changes in operating assets and liabilities         (179)       (18)
 -----------------------------------------------------------------------

 Net cash provided by operating activities            248        355
 -----------------------------------------------------------------------

 Investing activities
 Additions to properties                              (67)       (66)
 Acquisitions of business, net of cash acquired      (105)        --
 -----------------------------------------------------------------------

 Net cash used in investing activities               (172)       (66)
 -----------------------------------------------------------------------

 Financing activities
 Net issuances (reductions) of notes payable         (117)       418
 Issuances of long-term debt                          746         --
 Reductions of long-term debt                          (1)      (728)
 Issuances of common stock                             40         62
 Common stock repurchases                            (642)      (114)
 Cash dividends                                      (119)      (116)
 Other                                                  8          4
 -----------------------------------------------------------------------

 Net cash used in financing activities                (85)      (474)
 -----------------------------------------------------------------------

 Effect of exchange rate changes on cash               17         10
 -----------------------------------------------------------------------

 Increase (decrease) in cash and cash equivalents       8       (175)
 Cash and cash equivalents at beginning of period     524        411
 -----------------------------------------------------------------------

 Cash and cash equivalents at end of period         $ 532      $ 236
 -----------------------------------------------------------------------

 -----------------------------------------------------------------------
 Supplemental Financial Data:

 Cash Flow (operating cash flow less
  property additions)(b)                            $ 181      $ 289
 -----------------------------------------------------------------------

 (a) Consists principally of non-cash expense accruals for employee
     compensation and benefit obligations.

 (b) We use this non-GAAP measure of cash flow to focus management
     and investors on the amount of cash available for debt reduction,
     dividend distributions, acquisition opportunities, and share
     repurchase.


 Kellogg Company and Subsidiaries
 CONSOLIDATED BALANCE SHEET
 (millions, except per share data)
 ----------------------------------------------------------------------
                                                March 29,  December 29,
                                                   2008        2007
                                               (unaudited)       *
 ----------------------------------------------------------------------
 Current assets
 Cash and cash equivalents                       $    532    $    524
 Accounts receivable, net                           1,360       1,026
 Inventories:
     Raw materials and supplies                       249         234
     Finished goods and materials in process          644         690
 Deferred income taxes                                111         103
 Other prepaid assets                                 174         140
 ----------------------------------------------------------------------

 Total current assets                               3,070       2,717
 Property, net of accumulated depreciation
   of $4,446 and $4,313                             3,052       2,990
 Goodwill                                           3,598       3,515
 Other intangibles, net of accumulated
  amortization of $42 and $41                       1,449       1,450
 Pension                                              525         481
 Other assets                                         238         244
 ----------------------------------------------------------------------

 Total assets                                    $ 11,932    $ 11,397
 ----------------------------------------------------------------------
 Current liabilities
 Current maturities of long-term debt            $    466    $    466
 Notes payable                                      1,374       1,489
 Accounts payable                                   1,148       1,081
 Accrued advertising and promotion                    436         378
 Accrued income taxes                                  82          --
 Accrued salaries and wages                           186         316
 Other current liabilities                            399         314
 ---------------------------------------------------------------------

 Total current liabilities                          4,091       4,044

 Long-term debt                                     4,018       3,270
 Deferred income taxes                                666         647
 Other liabilities                                    923         910

 Shareholders' equity
 Common stock, $.25 par value                         105         105
 Capital in excess of par value                       388         388
 Retained earnings                                  4,399       4,217
 Treasury stock, at cost                           (1,933)     (1,357)
 Accumulated other comprehensive income (loss)       (725)       (827)
 ----------------------------------------------------------------------

 Total shareholders' equity                         2,234       2,526
 ----------------------------------------------------------------------

 Total liabilities and shareholders' equity      $ 11,932    $ 11,397
 ----------------------------------------------------------------------

 * From audited financial statements.


            

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