Fox Business News Highlights J.G. Wentworth's New Campaign

BRYN MAWR, PA--(Marketwire - May 30, 2008) - Designed to inform millions of Americans about their options in dealing with illiquid financial assets like structured settlements and annuities, specialty finance company J.G. Wentworth's new advertising campaign got a healthy head start with an in-depth review on the Medialand segment of Fox Business News.

The campaign -- which uses take-offs on classical Wagnerian opera and afternoon game shows -- builds on the "It's my money, and I need it now" theme launched late last year, which has generated the highest levels of in-bound call volume in the company's history.

The new campaign launched May 26 on broadcast and cable outlets nationwide. One measure of the success of the "It's my money, and I need it now" theme can be seen in the number of YouTube parodies that have quickly sprung up.

Discussing the company's ad strategy on Fox Business News "Money For Breakfast" morning show, Ken Murray, Chief Marketing Officer of J.G. Wentworth, noted that millions of consumers hold illiquid financial assets and have a right to sell those assets when the need arises. "With this advertising campaign, we want to reach out to those consumers who may have heard about the secondary market for illiquid financial assets and J.G. Wentworth in order to draw their attention to the options that are available to them if they should have a change in financial circumstances and are considering selling their structured settlements or annuities."

Murray added, "Long-time fans of 'Mr. Wentworth,' the iconic ad spokesman J.G. Wentworth has used for more than a decade, should look carefully at the new ads to spot the new role we plan for him in the future."

J.G. Wentworth's new approach to advertising was the result of the company's link-up with Karlin+Pimsler, an independent creative communications company in New York City. "The first order of business in TV is getting noticed, then defining the message and finally, having the viewer know what to do," said Mal Karlin, president and CEO of Karlin+Pimsler. "That's what we've done with these spots. You need extremely creative work to make those three things happen consistently."

About the J.G. Wentworth family of companies

J.G. Wentworth, Inc., based in Bryn Mawr, PA, is the nation's oldest, largest and most respected buyer of deferred payments for illiquid financial assets like structured settlements, annuities and, through dedicated subsidiaries, life insurance policies. Since 1992, J.G. Wentworth has purchased over $3 billion of future payment obligations from consumers and is also the nation's largest securitizer of structured settlement and annuity backed notes.

For more information about J.G. Wentworth, go to www.jgwentworth.com.

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