SAN FRANCISCO, July 22, 2008 (PRIME NEWSWIRE) -- Virgin America, the California-based airline that is reinventing domestic air travel and bringing fun and style back to flying, will partner with KARMA Fine Beverages to serve upscale cocktails and "good" KARMA on Virgin America flights.
"As California-based companies both dedicated to providing upscale, innovative service, KARMA and Virgin America are a perfect match," said Virgin America's Vice President of Marketing Porter Gale. "KARMA sparkling wine compliments our upscale service and reflects our commitment to locally-produced, high-quality food and beverage offerings."
Virgin America offers guests a one-of-a-kind flying experience, with moodlighting, custom-designed leather seats and the only on-demand, in-flight food ordering system through the RED video touch-screen at every seat. KARMA California Brut is the only single-serve sparkling wine designed to be enjoyed directly from the bottle. Created by San Diego native Patrick Wilson, this elegant ready-to-drink beverage, is packaged in a glass bottle resembling a champagne flute.
"Virgin America is the ultimate lounge in the sky, so we're very proud that KARMA was selected to enhance the in-flight experience," said KARMA Founder and CEO Patrick Wilson. "Personally requested by stars and tastemakers, KARMA has become the drink of choice and will be popular with Virgin America's celebrity-studded clientele."
KARMA will also partner with Virgin America to help celebrate the California-based carrier's one-year anniversary celebration on August 8, 2008, with special Karma Sparking Wine for "birthday" guests on Virgin America. After just one year flying, Virgin America has grown to seven destination cities and over 80 flights a day, with rave reviews in the press and a list of travel industry best in class awards -- including, most recently, "Best Domestic Airline" in the Travel + Leisure Annual World's Best Awards.
Virgin America currently flies to seven cities, with daily flights from: SFO to LAX, SFO to JFK, SFO to SAN, SFO to IAD, SFO to LAS, SFO to SEA, LAX to JFK, LAX to IAD and LAX to SEA.
About KARMA Fine Beverages: Launched in September 2007, KARMA Fine Beverages produces KARMA California Brut, an innovative, ready-to-drink, 187 ml single serving of sparkling wine. The glass bottle, fashioned to resemble a champagne flute, with a wide screw-off cap, allows for convenient sips and a hip new way to drink casually, like any other beer or cocktail. Described as "clean, crisp and dry" -- the grapes of KARMA are carefully selected from Central California vineyards and possess intense aromas with subtle hints of melon and pear. With exclusive distribution at only the trendiest nightclubs, hot spots and lounges, KARMA retails individually for $6.99 or in 4-packs, $27.96. For more information about KARMA, visit www.karmabeverages.com or call 877-KARMA-07.
EDITORS NOTE: Virgin America is a U.S. controlled and operated airline and an entirely separate company from Virgin Atlantic. Sir Richard Branson's Virgin Group is a minority share investor in Virgin America.
About Virgin America: Launched in August 2007, Virgin America is a California-based airline that offers guests attractive fares and a host of innovative features aimed at reinventing air travel. Virgin America's base of operations is San Francisco International Airport's ultra-modern and convenient International Terminal. The airline's new Airbus A320-family aircraft offer guests interactive in-flight entertainment systems, power outlets for laptops and other electronic devices. In July 2008, Virgin America won "Best Domestic Airline" in Travel + Leisure World's Best Awards. In Zagat's 2007 Global Airlines Survey of frequent fliers, the airline was ranked #1 among U.S. carriers for quality in First/Business Class and #2 for quality in Main Cabin. To learn more: www.virginamerica.com
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