Kellogg Announces 9 Percent Q2 Earnings Increase, Raises Guidance, Approves $500 Million Share Repurchase


BATTLE CREEK, Mich., July 31, 2008 (PRIME NEWSWIRE) -- Kellogg Company (NYSE:K) today reported second quarter 2008 earnings per share growth of 9% with an 11% increase in sales. Results were driven by strong execution, innovation and price realization, and were achieved after absorbing significant cost inflation. In addition, Kellogg has raised its 2008 full-year earnings guidance to a range of $2.95 to $3.00 per diluted share, as a result of the Company's first half performance and its confidence regarding performance for the remainder of the year.

The Company today also announced that its board of directors has authorized an additional $500 million share repurchase program, to be executed within the next twelve months. The Company's initial 2008 authorization of $650 million has already been completed. The additional repurchases are expected to commence late this year from Company cash balances. Consequently, the Company does not anticipate the purchases will have a meaningful impact on 2008 earnings per share.

Reported net earnings for the quarter were $312 million, a 4% increase over last year's $301 million. Earnings were $0.82 per diluted share versus last year's $0.75, an increase of 9%. The second quarter performance included the impact of significantly higher commodity inflation and a double-digit increase in advertising spending offset by lower upfront costs and a lower tax rate.

"Our first half performance provides further evidence of the strength of our business model and strategy," said David Mackay, Kellogg's chief executive officer. "Despite significant inflation headwinds, we capitalized on our momentum to further increase our investment in future growth. We increased our earnings guidance and acquired two businesses in emerging markets within the first half of the year, and we continue to utilize our strong cash flow to return profits to our shareholders through dividends and share repurchases."

Reported net sales in the second quarter increased 11% to $3.3 billion. Internal net sales growth, which excludes the effect of foreign-currency translation and acquisitions, was 6%.

Kellogg North America posted reported net sales growth of 7%; internal net sales growth was 6%, driven by broad-based growth across the region. Retail Cereal posted internal net sales growth of 5%, the Retail Snacks business posted internal net sales growth of 6% and the North America Frozen and Specialty Channels businesses reported internal net sales growth of 10%.

Kellogg International reported second quarter net sales growth of 17%, or 6% excluding the favorable effect of currency translation and acquisitions. Internal net sales in Latin America increased by 7% and European internal net sales grew by 5%. The Asia Pacific region posted internal net sales growth of 9%.

Reported operating profit was $530 million in the second quarter of 2008, an increase of 2% from the second quarter of last year. Internal operating profit growth was also 2% in the second quarter. Total up-front costs incurred for cost-reduction initiatives were approximately 4 cents per share. Kellogg still expects that up-front costs related to cost-reduction initiatives for the full year will be approximately $0.14 of earnings per share.

Cash flow, defined as cash from operating activities less capital expenditures, was $510 million in the first half versus last year's $569 million. For the full year, Kellogg still anticipates cash flow of between $1,000 million and $1,075 million.

Kellogg Expresses Increased Confidence and Raises Full-Year Guidance

Kellogg now expects full-year earnings to be in the range of $2.95 to $3.00 per share. The Company still expects that internal sales and operating profit will increase at a mid single-digit rate for the full year. Expectations for 2008 now include incremental commodity, energy, fuel and benefits expense of approximately 90 cents per share versus the previous expectation of 80 cents per share.

CEO Mackay concluded, "While commodities and the economic outlook remain volatile, our business model and strategy give us continued confidence that we will achieve our long-term goals."

About Kellogg Company

With 2007 sales of nearly $12 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and veggie foods. The Company's brands include Kellogg's(r), Keebler(r), Pop-Tarts(r), Eggo(r), Cheez-It(r), Nutri-Grain(r), Rice Krispies(r), Morningstar Farms(r), Famous Amos(r), Special K(r), Stretch Island(r), All-Bran(r), Frosted Mini-Wheats(r), Club(r) and Kashi(r). Kellogg products are manufactured in 19 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg's web site at http://www.kelloggcompany.com.

The Kellogg Company logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3194

Forward-Looking Statements Disclosure

This news release contains forward-looking statements related to business performance, earnings, costs, cash flow, brand building, and cost-reduction initiatives. Actual performance may differ materially from these statements due to factors related to competitive conditions and their impact; the effectiveness of advertising, pricing and promotional spending; the success of productivity improvements and business transitions; the success of innovation and new product introductions; the recoverability of the carrying value of goodwill and other intangibles; the availability of and interest rates on short-term financing; commodity and energy prices and labor costs; actual market performance of benefit plan trust investments; the levels of spending on systems initiatives, properties, business opportunities, integration of acquired businesses; changes in consumer behavior and preferences; U.S. and foreign economic factors such as interest rates, statutory tax rates, and foreign currency conversions or unavailability; legal and regulatory factors; business disruption or other losses from terrorist acts or political unrest; and other factors. Forward-looking statements speak only as of the date they were made, and the Company undertakes no obligation to publicly update them.



 Kellogg Company and Subsidiaries
 CONSOLIDATED STATEMENT OF EARNINGS
 (millions, except per share data)

 =====================================================================

                                                      Year-to-date 
                                  Quarter ended       period ended
                               June 28,  June 30,  June 28,   June 30,
 (Results are unaudited)         2008     2007      2008        2007
 ---------------------------------------------------------------------

 Net sales                      $3,343    $3,015    $6,601    $5,978

 Cost of goods sold              1,899     1,638     3,793     3,337
 Selling, general and 
  administrative expense           914       859     1,733     1,624
 ---------------------------------------------------------------------

 Operating profit                  530       518     1,075     1,017

 Interest expense                   77        76       159       154
 Other income (expense), net        (8)       --       (19)        2
 ---------------------------------------------------------------------

 Earnings before income taxes      445       442       897       865
 Income taxes                      133       141       270       243
 ---------------------------------------------------------------------


 Net earnings                     $312      $301      $627      $622
 ---------------------------------------------------------------------

 Net earnings per share:
   Basic                          $.82      $.76     $1.64     $1.56
   Diluted                        $.82      $.75     $1.63     $1.55

 Dividends per share            $.3100    $.2910    $.6200    $.5820
 ---------------------------------------------------------------------

 Average shares outstanding:
   Basic                           379       397       382       397
 ---------------------------------------------------------------------
   Diluted                         382       401       386       401
 ---------------------------------------------------------------------

 Actual shares outstanding 
  at period end                                        379       396
 =====================================================================



 Kellogg Company and Subsidiaries
 SELECTED OPERATING SEGMENT DATA

 =====================================================================

                                                      Year-to-date 
                                  Quarter ended       period ended
 (millions)                    June 28,  June 30,  June 28,   June 30,
 (Results are unaudited)         2008      2007      2008       2007
  ---------------------------------------------------------------------

 Net sales
   North America                $2,127    $1,980    $4,275    $3,982
   Europe                          746       623     1,423     1,197
   Latin America                   283       253       536       482
   Asia Pacific (a)                187       159       367       317
 ---------------------------------------------------------------------
   Consolidated                 $3,343    $3,015    $6,601    $5,978
 ---------------------------------------------------------------------
                            
                            
 Operating profit           
   North America                  $380      $365      $783      $726
   Europe                          122       127       234       235
   Latin America                    60        55       105       102
   Asia Pacific (a)                 22        20        53        47
   Corporate                       (54)      (49)     (100)      (93)
 ---------------------------------------------------------------------
   Consolidated                   $530      $518    $1,075    $1,017
 ---------------------------------------------------------------------
                            
 =====================================================================

 (a)   Includes Australia, Asia and South Africa.



 Kellogg Company and Subsidiaries
 CONSOLIDATED STATEMENT OF CASH FLOWS
 (millions)

 ====================================================================-
                                                     Year-to-date 
                                                     period ended
                                                 June 28,    June 30,
 (unaudited)                                       2008        2007
 -------------------------------------------------------------------

 Operating activities
 Net earnings                                      $627        $622
 Adjustments to reconcile net earnings to
  operating cash flows:
   Depreciation and amortization                    182         185
   Deferred income taxes                             (3)        (92)
   Other (a)                                         71          79
 Postretirement benefit plan contributions          (48)        (34)
 Changes in operating assets and liabilities       (140)        (10)
 -------------------------------------------------------------------

 Net cash provided by operating activities          689         750
 -------------------------------------------------------------------

 Investing activities
 Additions to properties                           (179)       (181)
 Acquisitions of business, net of cash acquired    (133)         --
 Investments in joint ventures and other (b)         10          (4)
 -------------------------------------------------------------------

 Net cash used in investing activities             (302)       (185)
 -------------------------------------------------------------------

 Financing activities
 Net issuances of notes payable                     152         699
 Issuances of long-term debt                        756          --
 Reductions of long-term debt                      (465)       (729)
 Issuances of common stock                           61         100
 Common stock repurchases                          (650)       (264)
 Cash dividends                                    (236)       (232)
 Other                                                9          10
 -------------------------------------------------------------------

 Net cash used in financing activities             (373)       (416)
 -------------------------------------------------------------------

 Effect of exchange rate changes on cash             18          14
 -------------------------------------------------------------------

 Increase in cash and cash equivalents               32         163
 Cash and cash equivalents at beginning 
  of period                                         524         411
 ---------------------------------------------------------------------

 Cash and cash equivalents at end of 
  period                                           $556        $574
 ====================================================================-


 ====================================================================-
 Supplemental Financial Data:

 Cash Flow (operating cash flow less 
  property additions) (c)                          $510        $569

 ====================================================================-

 (a) Consists principally of non-cash expense accruals for employee
     compensation and benefit obligations.
 (b) Includes proceeds from disposition of assets.
 (c) We use this non-GAAP measure of cash flow to focus management 
     and investors on the amount of cash available for debt reduction,
     dividend distributions, acquisition opportunities, and share 
     repurchase.



 Kellogg Company and Subsidiaries
 CONSOLIDATED BALANCE SHEET
 (millions, except per share data)

 ======================================================================
                                              June 28,     December 29,
                                               2008            2007
                                            (unaudited)          *
 ----------------------------------------------------------------------

 Current assets
 Cash and cash equivalents                      $556           $524
 Accounts receivable, net                      1,285          1,011
 Inventories:
    Raw materials and supplies                   248            234
    Finished goods and materials in process      694            690
 Deferred income taxes                            85            103
 Other prepaid assets                            169            140
 ----------------------------------------------------------------------

 Total current assets                          3,037          2,702

 Property, net of accumulated 
  depreciation of $4,502 and $4,313            3,071          2,990
 Goodwill                                      3,597          3,515
 Other intangibles, net of accumulated 
  amortization of $42 and $41                  1,449          1,450
 Pension                                         518            481
 Other assets                                    321            259
 ----------------------------------------------------------------------

 Total assets                                $11,993        $11,397
 ======================================================================
 Current liabilities
 Current maturities of long-term debt             $2           $466
 Notes payable                                 1,643          1,489
 Accounts payable                              1,206          1,081
 Accrued advertising and promotion               417            378
 Accrued income taxes                             28             --
 Accrued salaries and wages                      222            316
 Other current liabilities                       365            314
 ----------------------------------------------------------------------

 Total current liabilities                     3,883          4,044

 Long-term debt                                4,008          3,270
 Deferred income taxes                           662            647
 Other liabilities                               936            910

 Shareholders' equity
 Common stock, $.25 par value                    105            105
 Capital in excess of par value                  407            388
 Retained earnings                             4,590          4,217
 Treasury stock, at cost                      (1,915)        (1,357)
 Accumulated other comprehensive income 
  (loss)                                        (683)          (827)
 ----------------------------------------------------------------------

 Total shareholders' equity                    2,504          2,526
 ----------------------------------------------------------------------

 Total liabilities and shareholders' 
  equity                                     $11,993        $11,397
 ======================================================================
 * From audited financial statements.


            

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