Virgin Atlantic Receives Great Response to Its Aviation Medicine E-learning From Futuremedia Learning


BRIGHTON, England, Aug. 7, 2008 (PRIME NEWSWIRE) -- Futuremedia Learning, a leading e-learning provider and a division of Futuremedia plc (OTCBB:FMDAY), is pleased to announce the successful launch of an online course in Aviation Medicine that it has created for Virgin Atlantic to train the airline's newly recruited cabin crew.

The course builds on the success of previous e-learning for cabin crew which triumphed at the E-learning Awards. The Aviation Medicine e-learning is part of a blended solution: recruits take the course a month before they attend the relevant face-to-face classroom training before they join the company, so it can be accessed at home or anywhere in the world where they have access to the internet. Initial results have been extremely positive. Learners arriving at the face-to-face-training have surprised the training instructors with their knowledge retention and the first in-house exam result following the launch of the new course structure had a 100% pass rate.

Futuremedia Learning's LMS, the Futuremedia Learner Tracking System (FLTS), was modified to meet the challenges of tracking results with a user base in homes and internet cafes around the world, cross-browser and multi-platform.

A modular approach was taken to allow the recruits to study in short sequences. The modules were between 10 and 55 minutes long totalling over 5 hours and 30 minutes of e-learning, although actual completion time depends on the individuals preferred method and pace of learning. The recruits are able to take the modules in any particular order to suit their own requirements, however the learner is advised to complete the course as displayed.

Pauline Reeb, E-learning Manager of Virgin Atlantic said:

"We are delighted to be working with Futuremedia Learning to produce this e-learning course for our new cabin crew. Giving our new recruits the opportunity to train at home before they attend the classroom course is proving invaluable and the results which have been achieved so far are testament to the highly technical and creative design of the course."

Andrea Miles, Managing Director of Futuremedia Learning said: "Virgin Atlantic came to us initially through the merger with ebc and I am delighted that we can continue to help them build on their success in e-learning. Designing for this target audience with the technical nature of the content presented had its own challenges and the support we had from the team at Virgin Atlantic was tremendous. I'm delighted to see that the initial results of our combined hard work have been so good."

Investors are invited to visit the Futuremedia IR Hub at http://www.agoracom.com/IR/Futuremedia where they can post questions and receive answers or review questions and answers already posted by other investors. Alternatively, investors are able to e-mail all questions and correspondence to FMDAY@agoracom.com where they can also request to be added to the investor e-mail list to receive all future press releases and updates in real time.

About Virgin Atlantic

Since it was founded in 1984, Virgin Atlantic has become Britain's second largest carrier serving the world's major cities. Virgin Atlantic has enjoyed huge popularity, winning top business, consumer and trade awards from around the world. The airline has pioneered a range of innovations setting new standards of service, which its competitors have subsequently sought to follow. Despite Virgin Atlantic's growth the service still remains customer driven with an emphasis on value for money, quality, fun and innovation.

About Futuremedia

Futuremedia plc (OTCBB:FMDAY) is a global media company providing online learning, design, exhibition and event services to public and private sector organizations. Established in 1982, Futuremedia helps its clients to communicate their values, product and brand information to employees, customers and industry, and believes that learning is a key component in the communication mix. Futuremedia divisions are Futuremedia Learning and Button Group. Button has been providing design, exhibition and event services around the world for more than 30 years. For more information, visit www.futuremedia.co.uk.



            

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