Contact Information: Contact: Sean Toren The Walking Company 805-963-8727 ext. 1350 Seant@bigdogs.com
The Walking Company Announces First Winner of Mercedes Made Smart Fortwo
Eco-Friendly Promotion and Sweepstakes Heats Up With Three More Cars to Win This Month!
| Source: The Walking Company Holdings, Inc.
SANTA BARBARA, CA--(Marketwire - August 21, 2008) - The Walking Company (NASDAQ : WALK ), the
world's largest specialty retailer of comfort footwear, today announced a
lucky winner in Bedford, Texas, will receive the first smart fortwo vehicle
in the 'Think Smart, Be Planet Friendly' weekly car give away during
August.
"When I registered at The Walking Company I did not really think I would
win, so when I got the call I was in shock," said Joann W. of Bedford,
Texas. "It is an amazing feeling to win such a big prize... it literally
brought me to tears. I am excited to be the first in my neighborhood to
have the new smart car."
The Walking Company's 'Think Smart, Be Planet Friendly' promotion features
the exclusive launch of PlanetWalkers™ by Simple (NASDAQ : DECK ), the
most comfortable and eco-friendly shoes on the planet. The promotion also
highlights the Sierra Club's efforts to preserve and protect our planet and
offers the chance to win three more vehicles from smart USA (NYSE : PAG ).
Simple's new PlanetWalkers will be exclusively available at The Walking
Company during the promotion running from mid-July through August 28th. The
partnerships with smart USA, distributors of the smart line of vehicles
from Mercedes, and the Sierra Club, America's largest grassroots
environmental organization, are geared to bring attention to environmental
stewardship issues among consumers and generate excitement by offering a
chance to win a new ultra-low emission and fuel-efficient smart fortwo
every week during the month of August.
"This promotion provides customers the opportunity to win a new car and we
are excited to present the increasingly popular smart fortwo to our first
winner," said David Wolf, senior vice president of marketing and sales at
The Walking Company. "Through August 28th, customers can register to win
one of the remaining three vehicles. While visiting our stores, we hope
they'll try on the ultra-comfortable PlanetWalkers and take a moment to
learn more about efforts by the Sierra Club and within the comfort footwear
industry to protect our environment."
Visit any of The Walking Company's 200 retail locations or visit
www.thewalkingcompany.com to register for a chance to win one of the
remaining three smart vehicles.
About The Walking Company
The Walking Company is the world's largest specialty retailer of high
quality comfort shoes and accessories and is dedicated to bringing
customers the best brands from around the world, featuring premium brands
such as ECCO, Mephisto, Dansko, and UGG among many others. The Walking
Company, a wholly owned subsidiary of The Walking Company Holdings,
Inc.(NASDAQ : WALK ), sells its products through 200 stores in premium malls
across the country as well as The Walking Company catalog and Web site.
More information is available at www.thewalkingcompany.com.