LAS VEGAS, Aug. 27, 2008 (GLOBE NEWSWIRE) -- Oriens Travel & Hotel Management Corp. (Pink Sheets:OTHM) (http://www.orienscorp.com), an emerging Travel and Hotel Management Company, operating online travel booking site 128trip (http://www.128trip.com) and hotel management subsidiary Hotel PURE (http://www.HotelPURE.com), is pleased to report that due to a recent marketing initiative started on August 1, 2008, the number of unique visitors visiting Hotel PURE's web site daily has rose to just over 2900 and is continuing to increase daily.
Focusing on generating revenue from its Hotel PURE locations, Oriens has taken a series of marketing initiatives aiming at driving unique visitors to Hotel PURE's web site both on the Internet as well as print media such as advertisements in airline in-flight magazines and travel agents travel guides, converting these visitors into bookings into Hotel PURE in Costa Rica and Nicaragua, hence generating revenue for the company through booking commissions as well as long-term monthly royalty fees. Understanding the number of bookings is directly related to the number of unique visitors visiting Hotel PURE's web site, Oriens has committed to continuously exposing Hotel PURE internationally in the U.S. and Europe via different methods of creative marketing tactics to increase the number of unique visitors to Hotel PURE's web site. Alexa (www.Alexa.com) web ranking, an Internet traffic tracking tool company tracking the number of unique visitors to Hotel PURE's web site, has advanced significantly recently due to the increase of recent visitors to Hotel PURE's web site, from ranking 5.9 million in the world 8 months ago to 376,000 recently and advancing, and there are over 20 million web sites around the world, this is one of the methods Oriens' judges the success of each marketing campaigns. Hotel PURE's Google ranking has also increased significantly thanks to Oriens' Search Engine Optimization (SEO) team's efforts for the past 12 months. Oriens' SEO team started working on attracting hotels in Costa Rica and Panama to join its Hotel PURE brand 12 months ago, and within 3 months, was able to place the "Franchise Opportunity" web page on the number 1 spot both on Google (www.Google.com) and Yahoo (www.Yahoo.com) search results by typing the key words "Costa Rica hotel franchise" and "Panama hotel franchise", in both the Google and Yahoo search bar, assuming there is a hotel in Costa Rica or Panama looking to join a hotel chain. Both Google and Yahoo are ranked number 1 and 2 on the Internet with respect to search engine popularity. 6 months ago, the SEO team shifted to work on driving potential customers to Hotel PURE's web site to book their hotel accommodations in Costa Rica; today, should a customer wish to look for hotel accommodations in Costa Rica and try searching both in Google and Yahoo by typing the words "Costa Rica hotels" in the search bar, Hotel PURE is found on the second page ranked 15 among thousands of web sites promoting Costa Rica hotels.
Ken Chua, President of Oriens comments, "Creative marketing is our strong field. We are not a company armed with hundreds of millions of dollars looking to throw into the marketing arena and hope to recover the money sometimes way in the future, instead, for every dollar we spend, we look to get 3 dollars worth of results on that investment. Judging from the results our marketing team has delivered to us so far, we are certainly building on a solid business foundation into the future on our Hotel PURE brand."
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The above statements in regard to Oriens, which are not purely historical, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including Oriens' beliefs, expectations, hopes or intentions regarding the future. All forward-looking statements are made as of the date hereof and are based on information available to the parties as of such date. It is important to note that the actual outcome and the actual results could differ materially from those in such forward-looking statements. Factors that could cause actual results to differ materially include risks and uncertainties, such as technological, legislative, corporate, financial and marketplace changes.