JACKSONVILLE, Fla., Sept. 16, 2008 (GLOBE NEWSWIRE) -- Mariner's Choice International Inc. (Pink Sheets:MCII) is expanding its market reach of the product line by further penetrating the Recreational Vehicle (RV) market for the upcoming 2009 season.
The RV market shares many similarities with the marine industry as luxury expenditure and the loyalty and discriminating purchasing habits of their consumers. And, much like the marine industry, the RV industry is also facing environmental compliance issues at the OEM level through to the aftermarket accessories and maintenance practices and products. The $14.5 billion RV industry in the U.S (source: Recreation Vehicle Industry Association) is primed for Mariner's Choice products.
Mariner's Choice eco-safe product line is being transitioned into the RV sector under a new label. The company has been working with industry experts for their input on the brand positioning and market penetration strategies. The Mariner's Choice distribution model is through the utilization of agents and distributors, and the company is actively seeking to partner with those with established network of customer base in their respective regions.
"We are looking to mirror the success of our strategy and tactics we have used in the marine industry and tailoring them to the RV sector to rapidly garner market share. The Mariner's Choice eco-safe product line naturally extends into the RV market, which means that there is already a full product offering to cater to the discerning RV customers. The high-performance products range from black streak remover to microbial holding tank treatment, and cleaner degreaser to interior germicidal disinfectant for prevention of spread of bacteria," states Pete Hellwig, Vice President of Mariner's Choice.
Mariner's Choice, as a developer and manufacturer, continues to expand their product offering. The company has the capability to respond to market needs and quickly adapt. "We want to ensure that the 'greening' effect is being carried through for the protection of the owners, the RV itself, and the environment. We intend on securing a strong foothold in the RV sector in 2009," Hellwig continued.
About Mariner's Choice International, Inc.
Mariner's Choice provides high-performance and eco-safe recreational and industrial solutions to the marine industry utilizing leading edge biodegradable technologies. Mariner's Choice products reduce the cost of ownership, operations, and maintenance of marine assets. Each product is tested to exacting standards and performance levels of excellence, while providing the greatest benefit and satisfaction to the recreational and industrial customer. Mariner's Choice "green" products and nano-technology is a timely response to the environmental and health concerns that affect people globally. For more information on the Company, please visit on the Internet at http://www.marinerschoice.net.
Safe Harbor
This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Mariner's Choice International, Inc., and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-statements include fluctuation of operating results, the ability to compete successfully and the ability to complete before-mentioned transactions. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.