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Capcom(R) Interactive, Inc. Unites European and North American Mobile Teams Under One Strategy
Company Reveals New Mobile Brand Image for Europe and North America
| Source: Capcom Mobile
LONDON and LOS ANGELES, CA--(Marketwire - October 1, 2008) - Capcom® Interactive, Inc., a
leading developer and publisher of mobile games, today announced the
unification of European and North American mobile operations under a single
management team. The new structure will allow Capcom to better leverage
mobile expertise on a global scale, and maintain product consistency
cross-territory.
Additionally, Capcom's European and North American mobile operations will
begin using the consumer facing brand "Capcom Mobile" effective
immediately. The new brand is designed to clearly explain to consumers and
partners the business unit's offerings, and to minimize any
miscommunication in the marketplace.
Leading the cross-territory management team, Midori Yuasa, President of
Capcom Interactive, Inc., said, "Moving forward we will be working towards
one strategy of producing great games with strong brands to technically
high standards across both Europe and North America. By combining forces we
can execute a balanced portfolio of titles on a global level, whilst
maintaining a focus on providing products tailored to individual
territories."
Capcom's approach of providing a roadmap of wide appeal has seen them
release Resident Evil® and Street Fighter® with licensed 3RD party
brands. Recent successes for the companies include the launches of "Are You
Smarter Than A 10 Year Old?" in the UK and "Are You Smarter Than A 5TH
Grader?™" for mobile in the U.S. This has been followed up with Capcom's
recent launch of the official "University Challenge" mobile game in the
U.K.
Under the new management structure, Matt Gillis (Executive Vice President
of Publishing) will lead commercial activities, with Manabu Seko (Head of
Studios) leading Capcom's R&D functions in London, Toronto and Los Angeles.
About Capcom
Capcom is a leading worldwide developer, publisher and distributor of
interactive entertainment for game consoles, PCs, handheld and wireless
devices. Founded in 1983, the company has created hundreds of games,
including best-selling franchises Resident Evil®, Street Fighter®, Mega
Man® and Devil May Cry®. Capcom maintains operations in the U.S., U.K.,
Germany, France, Tokyo, Korea and Hong Kong, with corporate headquarters
located in Osaka, Japan. More information about Capcom can be found on the
company web site, www.capcom.com.
About Capcom Interactive, Inc.
Established in November of 2005 with the mandate of bringing Capcom's
celebrated IP to mobile platforms in North America and Europe, Capcom
Interactive, Inc. maintains development and business offices in Los
Angeles, London and Toronto. The company has published several mobile games
based on Capcom's celebrated intellectual property, including Resident
Evil®, Street Fighter®, Mega Man® and Devil May Cry®. In addition,
CII has become extremely adept at bringing licensed IP to market as
illustrated by the fantastic performance of Who Wants To Be A Millionaire
and Are Smarter Than A 5TH Grader?™ in North America, as well as the
success of Are You Smarter Than A 10 Year Old?™ and University
Challenge™ in Europe. For additional information on the company and its
offerings, please visit www.capcommobile.com.
Capcom, Resident Evil, Mega Man and Devil May Cry are either registered
trademarks or trademarks of Capcom Co., Ltd., in the U.S. or other
countries. Street Fighter is a registered trademark of Capcom U.S.A., Inc.
Are You Smarter Than A Fifth Grader? and all related logos and slogans are
trademarks of JMBP, Inc. © 2007-2008 JMBP, Inc. All Rights Reserved.