Contact Information: Media Contact Jennifer Gazin or Virginia Zimpel awareness(at)launchsquad(dot)com 415.625.8555 Awareness Contact Eric Schurr eric.schurr(at)awarenessnetworks(dot)com 781.622.2388
Kodak to Discuss Success With Social Media Marketing in Awareness, Inc. Webinar
| Source: Awareness, Inc.
WALTHAM, MA--(Marketwire - November 4, 2008) - Awareness,
Inc., the social media
marketing company, today announced a webinar highlighting how Kodak has
used online communities as a driver of its social media marketing strategy.
The webinar, "Kodak Moments and Social Media" will occur on Wednesday,
November 19th at 2:00 p.m. EST. To register for the complimentary webinar,
visit here.
Kodak is a pioneer, innovator and award winner in social media
marketing. In 2006, the company launched two Awareness-powered blog
communities -- A Thousand
Words and A Thousand Nerds (now Plugged In) -- to enhance its
communication with consumers and the imaging community in general. In the
two years that the communities have been live, they have generated great
results for Kodak, including positive viral buzz, a loyal and growing
readership, industry success and recognition, and robust employee
participation.
In this webinar the brains behind the Kodak social media initiative, Tom
Hoehn, director, brand communications and convergence media; Jenny Cisney,
chief blogger; and Krista Gleason, manager, corporate media relations, will
discuss:
-- Why Kodak got into social media;
-- What forms of social media they are using;
-- What benefits (ROI) they have seen from their work and how are they
able to measure their success;
-- Best practices and lessons learned.
You can register for the free webinar here.
About Awareness
Awareness helps companies build and operate branded Web 2.0 communities.
These online communities let customers, prospects, employees and partners
connect with each other and share content. At the core of the Awareness
solution is an on-demand social media platform that combines the full range
of Web 2.0 technologies -- blogs, wikis, discussion groups, social
networking, podcasts, RSS, tagging, photos, videos, mapping, etc. -- with
security, control and content moderation. Awareness builds these features
into complete communities for companies, or customers use the Awareness API
and widgets to integrate Web 2.0 technologies into their own web
properties. Major corporations such as McDonald's, Kodak, the New York
Times Company, Northwestern Mutual and Procter & Gamble use Awareness to
build brand loyalty, generate revenue, drive new forms of marketing,
improve collaboration, encourage knowledge-sharing and build a "corporate
memory." Find out more at http://www.awarenessnetworks.com.