Contact Information: Contact Information: Tim Kidder VP, Marketing 310.255.5522
Adknowledge Announces Acquisition of Advertising Business of Lookery
The Move Follows Recent Purchase of Adonomics
| Source: Adknowledge
KANSAS CITY, MO--(Marketwire - November 6, 2008) - Adknowledge announced today that it has
significantly expanded its position as the leading social ad network by
acquiring the advertising business of Lookery. The addition of the Lookery
ad network increases the total ads displayed by Adknowledge through its
social ad network, Cubics.com, to more than 10 billion monthly. This
accounts for over 40% of all ads served on Facebook applications according
to internal Adknowledge estimates. Cubics.com also displays ads on
applications on MySpace, Hi5, Friendster, Orkut, and Bebo.
After partnering with Lookery for several months to serve ads on the
Lookery ad network, Adknowledge moved to acquire the ad network assets. "We
thought it made sense to own those relationships so that we can better
serve publishers and better utilize our technology to improve their
earnings," commented Dwayne Lafleur, General Manager of Social Advertising
at Adknowledge.
The Lookery (www.lookery.com) transaction and the Adonomics
(www.adonomics.com) purchase, which was announced previously, provide
Adknowledge with considerably significant reach, a larger advertiser base,
and an expanded suite of publisher tools. "These acquisitions will help
Adknowledge improve our publisher and advertiser offerings," added Lafleur.
"We are continuing to look at other opportunities to expand in the social
space."
About Adknowledge
Through Cubics (www.cubics.com), Adknowledge provides a social advertising
platform that is used by thousands of applications developers to monetize
their user base. Adknowledge has grown to become the largest social
advertising network. Many of the top Facebook applications, such as Owned,
partner with Adknowledge on an exclusive basis. Developers interested in
the monetization of social applications can visit
http://cubics.com/publishers.aspx. Advertisers interested in promoting
products or services should visit http://cubics.com/advertisers.aspx. For
more information, visit www.adknowledge.com.