Contact Information: Media Contact Jennifer Gazin or Virginia Zimpel awareness(at)launchsquad(dot)com 415.625.8555 Awareness Contact Eric Schurr eric.schurr(at)awarenessnetworks(dot)com 781.622.2388
Awareness, Inc. Co-Founder Robin Hopper Appointed VP of Client Strategy and Success
Social Media Pioneer to Lead Customer Experience Group
| Source: Awareness, Inc.
WALTHAM, MA--(Marketwire - November 14, 2008) - Awareness,
Inc., the social media
marketing company, today announced that co-founder Robin Hopper will
lead the company's customer experience team in the newly created role of
vice president of client strategy and success.
As vice president of client strategy and success, Hopper will lead
Awareness' client experience group, which delivers professional services
such as advising and best practices, community design, implementation and
strategy, and community support, management and growth.
"Social media marketing does not begin and end with turning the community
on. Technology does not do all the work on its own," said Hopper.
"Companies have to put in place practices to encourage participation and
generate the quality content that gives these communities their value and
helps them grow. I look forward to continuing to build and strengthen the
support we provide to our clients and ensure the success of their social
media efforts."
"Robin recognized the tremendous potential of social media early on. He has
worked with some of the industry's earliest adopters to implement
successful community strategies and developed a deep understanding of the
challenges and complexities facing customers as they embark on new
initiatives," said John Bruce, CEO, Awareness. "There is no one better to
oversee our full customer experience life cycle and help ensure the growth
and success of every one of our customers' communities."
About Awareness
Awareness helps companies build and operate branded Web 2.0
communities. These online communities let customers, prospects,
employees and partners connect with each other and share content. At the
core of the Awareness solution is an on-demand social media platform that
combines the full range of Web 2.0 technologies -- blogs, wikis, discussion
groups, social networking, podcasts, RSS, tagging, photos, videos, mapping,
etc. -- with security, control and content moderation. Awareness builds
these features into complete communities for companies, or customers use
the Awareness API and widgets to integrate Web 2.0 technologies into their
own web properties. Major corporations such as McDonald's, Kodak, the New
York Times Company, Northwestern Mutual and Procter & Gamble use Awareness
to build brand loyalty, generate revenue, and drive new forms of marketing.
Find out more at http://www.awarenessnetworks.com.