Axis strengthens its market leading position according to new report from IMS

Axis strengthens its market leading position according to new report from IMS

Axis Communications announces today that IMS Research estimates the company's
global market share for network cameras at 33.5 percent (up from 32.0 percent
the previous year) in its latest report on the security market. Axis has thus
strengthened its market leading position.

The 2008 edition of the annual IMS Research report “The World Market for CCTV &
Video Surveillance Equipment” is based on reported data for 2007 and contains
comprehensive information on all vendors providing analogue and digital video
surveillance equipment such as cameras, recording solutions and video encoders.

Axis is positioned as number six in the world in the category - vendors
providing surveillance equipment - during 2007 compared with number eight in the
preceding report.
In the security cameras category, including analogue as well as network cameras,
IMS Research ranks Axis as number three in the world, compared with number four
in the preceding report. 
In the category network cameras Axis still remains the clear market leader
increasing the gap to the other competitors by taking market shares. In the
regions Americas and EMEA Axis' market share is three times bigger than the
closest competitor. 
IMS Research forecasts a strong long term growth for network video products with
an average yearly growth of 35 percent the coming five years. 
“The IMS report once again confirms our strong position as global market leader,
where we have further strengthened our position on the network video market; a
market with continued positive long-term growth potential ”, says Ray
Mauritsson, President of Axis Communications.

Axis focuses on the professional segment of the network video market with
customers in the education, transportation, government, retail, banking and
industrial segments. By deploying standard IT infrastructure, network video
systems deliver scalable, flexible, cost-effective and future-proof systems.  



For further information, please contact:
Margareta Lantz, Manager IR&Corporate Communications, Axis Communications 
Phone: + 46 46 272 18 00, E-mail: pressoffice@axis.com

About Axis Communications
Axis is an IT company offering network video solutions for professional
installations. The company is the global market leader in network video, driving
the ongoing shift from analog to digital video surveillance. Axis products and
solutions focus on security surveillance and remote monitoring, and are based on
innovative, open technology platforms.
 Axis is a Swedish-based company, operating worldwide with offices in more than
20 countries and cooperating with partners in more than 70 countries. Founded in
1984, Axis is listed on the NASDAQ OMX, under the ticker AXIS. For more
information about Axis, please visit our website at www.axis.com.

About IMS Research 
IMS Research (www.imsresearch.com) was founded in 1989 and is now one of the
leading suppliers of detailed, quality market research to the global electronics
industry.