MINNEAPOLIS, Nov. 20, 2008 (GLOBE NEWSWIRE) -- Wireless Ronin Technologies, Inc. (Nasdaq:RNIN), a Minneapolis-based worldwide digital signage provider, announced today that Kentucky-based Sun Tan City has completed the implementation of RoninCast(r) digital signage in seven locations as part of a rebranding effort in their network of 70 salon stores and in new store builds.
"Sun Tan City has been able to enhance the look of their stores by implementing RoninCast digital signage as part of the front-end customer experience," said Scott Koller, executive vice president of sales and project management for Wireless Ronin. "The system allows them to communicate standard service and product offerings as well as to promote sales and featured products, which is a great tool for the sales representative for up-selling to customers."
The Sun Tan City network locations each include a vertical 40" LCD screen zoned into designated areas to advertise its menu board of tanning options as well as a large area of promotional content. Using Wireless Ronin's creative team to develop content and the Network Operations Center (NOC) for scheduling and monitoring, Sun Tan City has been able to keep its messages fresh and relevant.
"The RoninCast digital signage system has become an integral element of our in-store renovations in corporate and key franchise locations," said Angela Rieger, marketing director for Sun Tan City. "We plan to include digital signage in our ongoing store updates as well as with new store builds. The cutting-edge technology reflects our brand as a leader in tanning products and services."
Sun Tan City offers best-in-class tanning services with state-of-the-art equipment across Kentucky, Tennessee, Indiana and Maine. With the RoninCast system, Sun Tan City has been able to standardize the look of stores while easily managing the introduction of new products, sales and promotions to its locations.
About Wireless Ronin Technologies, Inc.
Wireless Ronin Technologies (www.wirelessronin.com) is the developer of RoninCast(r), a complete software solution designed to address the evolving digital signage marketplace. Wireless Ronin provides clients with a complete, turnkey digital signage system which allows the ability to manage a digital signage network from one central location. The RoninCast(r) digital signage software suite allows for customized distribution with network management, playlist creation and scheduling, and database integration. Wireless Ronin offers an array of services to support RoninCast(r) software including consulting, creative development, project management, installation, and training. The company's common stock trades on the NASDAQ Global Market under the symbol "RNIN."
This release contains certain forward-looking statements of expected future developments, as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect management's expectations and are based on currently available data; however, actual results are subject to future risks and uncertainties, which could materially affect actual performance. Risks and uncertainties that could affect such performance include, but are not limited to, the following: estimates of future expenses, revenue and profitability; the pace at which the company completes installations and recognizes revenue; trends affecting financial condition and results of operations; ability to convert proposals into customer orders; the ability of customers to pay for products and services; the revenue recognition impact of changing customer requirements; customer cancellations; the availability and terms of additional capital; ability to develop new products; dependence on key suppliers, manufacturers and strategic partners; industry trends and the competitive environment; and the impact of losing one or more senior executives or failing to attract additional key personnel. These and other risk factors are discussed in detail in the company's Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission, on May 9, 2008.
CONTACT: Wireless Ronin Technologies, Inc., Media: Holly Heitkamp, Marketing Specialist, (952) 564-3560, hheitkamp@wirelessronin.com; Padilla Spear Beardsley, Investors: Al Galgano, Investor Relations, (612) 455-1720, agalgano@PSBPR.com