MCLEAN, VA--(Marketwire - December 8, 2008) - Clearspring Technologies, the leading widget and
sharing network connecting publishers and advertisers to audiences on the
Social Web, today announced it has formed a distribution partnership with
Brightcove and has joined the Brightcove Alliance, a global ecosystem of
partners developing solutions and services with the Brightcove online video
platform. The partnership integrates Clearspring's Launchpad sharing
services with the Brightcove online video platform to enable simplified
video sharing across dozens of social networks and blogs. Most of the
world's leading publishers use Clearspring's universal sharing service to
extend their audience to the Social Web.
Bringing together the quality of the Brightcove online video platform and
the reach of the Clearspring sharing menu benefits viewers, content
providers, and advertisers. Online video enthusiasts can easily share their
favorite content with friends on sites such as their blogs and social
networking pages. Through viral sharing, video publishers attract more
unique visitors across the distributed Web and advertisers reach a larger
and more targeted audience.
Clearspring, which already distributes and manages widgets and sharing
services for premium content sites including MTV Networks, Fox Television
and NBC Universal, will provide video publishers using Brightcove the
opportunity to add the Clearspring sharing services to their video players.
This will make sharing video with friends and social groups across popular
sites like Facebook, MySpace, iGoogle, Twitter and Digg quick and simple,
encouraging sharing among video buffs all across the Web.
"A growing number of Clearspring's widgets are video-driven," said Hooman
Radfar, Clearspring's chief executive officer and co-founder. "Our
integration with Brightcove will markedly increase that number, clearly
illustrating not only the popularity of online video, but the intense
desire people have to share it."
Exponential viral growth of online video is what publishers and advertisers
alike depend on. Watching and sharing video online is quickly growing in
popularity. comScore reported that in July of 2008, Americans watched as
many as 11.4 billion online videos for a total of 558 million hours of
viewing time.(1) For advertisers, online video may be the Internet's sweet
spot -- especially considering that as many as 82 percent of online video
watchers agree that it is very reasonable to have advertising in free video
content, according to market research company Ipsos.(2)
"Online video is pervasive, but the requirements for success have become
increasingly complex," said Chris Johnston, Brightcove's director of
technology partnerships. "One size doesn't fit all, which is why we've
opened up our platform to a wide range of partners like Clearspring who can
extend the success of online video with new sharing and distribution
capabilities. This will open up new business opportunities for our partners
while also greatly benefiting our existing customer base."
The Brightcove video player is top of its class, with a smart delivery
system, high definition capabilities, and customizable player framework
that help video publishers extend their brand. With the addition of the
Clearspring sharing menu, which allows content to be shared across more
than 80 social networking, blogging and bookmarking services, the viewing
audience of Brightcove-based content will increase dramatically, as will
Clearspring's already extensive reach. According to comScore, Clearspring
is the clear widget leader with unique monthly visitors totaling 332
million(3) -- a number comparable to the fourth largest Web property.
The Brightcove Alliance comprises an ecosystem of technology, solution and
channel partners that together enable a comprehensive set of solutions for
professional video publishers. The Alliance consists of partners spanning a
variety of online video needs, including ad networks, search and discovery,
distribution, analytics, social media, and audience measurement.
About Clearspring
Clearspring is the leading provider of distribution, management and
monetization services for widgets and other distributable Web content.
Clearspring's free sharing services enable publishers and developers to
distribute and track viral digital content to the most popular
destinations, including social networks, start pages, bookmarking sites,
blogs, mobile devices and desktop platforms. The company delivers billions
of impressions every month working with the world's most prominent brands,
media companies and Web 2.0 businesses. The company also provides new
monetization opportunities for publishers and developers using the
Clearspring platform by allowing them to seamlessly integrate
advertising-based services in their distributable Web content. To learn
more, visit
www.clearspring.com.
(1) comScore, "comScore Widget Metrix/Extended Web Report," July 2008.
(2) Ipsos MediaCT, "MOTION," July 2008.
(3) comScore, "comScore Video Metrix service," July 2008.
Contact Information: Contact:
Travis Murdock
A&R Edelman
(650) 762-2807
travis.murdock@ar-edelman.com