Awareness, Inc. Named to EContent Magazine's Top 100 Digital Content Companies

WALTHAM, MA--(Marketwire - December 8, 2008) - Awareness, Inc., the social media marketing company, today announced it has been named to EContent Magazine's EContent 100, the magazine's list of the top companies that matter most in the digital content industry. This year's win marks the third time that Awareness has been honored as a leading digital content company.

Awareness helps companies leverage the power of social media marketing, enabling them to engage with their customers, partners and prospects, and build their brand in a way never before possible. The Awareness Social Media Marketing Platform harnesses the power of user-generated content and social networking, helping companies transform their marketing by creating interactive and deeper relationships with their customers.

"Awareness is honored to receive this award and we see this as a testament to our commitment to helping organizations transform the way they communicate with their market," said Awareness' CEO John Bruce. "It's great to be recognized for our innovation and leadership in this space and we are looking forward to working with our customers to continue revolutionizing these exciting next steps for marketing."

The 2008 EContent 100 Award winners will be honored at the Buying & Selling EContent conference held April 5-6, 2009 in Scottsdale, Arizona. For additional information on the conference, visit http://www.buy-sell-econtent.com/2009/. In addition, EContent will acknowledge the list in the December print issue of EContent as well as online at www.econtentmag.com.

About Awareness

Awareness builds online communities for companies who want to leverage social media marketing to engage with their customers, build their brand, and increase revenues. An early leader in enterprise social media, Awareness works with some of the world's most respected companies, including Kodak, McDonald's, Procter & Gamble, and Hershey's, to transform their marketing and create deeper relationships with customers. The Awareness solution features an on-demand Social Media Marketing Platform that combines user-generated content and social networking with security and control. Awareness also provides strategic guidance, best practices, and expert services to design, implement, and manage social communities.

Backed by Greylock Partners and NorthBridge Venture Partners, Awareness is headquartered in Waltham, Massachusetts.

Contact Information: Media Contact Jennifer Gazin or Virginia Zimpel awareness(at)launchsquad(dot)com 415.625.8555 Awareness Contact Eric Schurr eric.schurr(at)awarenessnetworks(dot)com 781.622.2388