NORTH OLMSTED, OH--(Marketwire - January 20, 2009) - The heart and soul of a
Moen® faucet is its cartridge. This
small piece of ingenuity is what makes a Moen faucet stand apart from the
rest -- and is how the company got its start when Al Moen invented a mixing
cartridge that led to the creation of the single-handle
faucet. Today, Moen is once again revolutionizing the industry with the
introduction of the 1255™
Duralast™ cartridge -- Moen's
ceramic-disc cartridge design that provides the smooth feel and reliable
operation of a new faucet from the first time you use it to the last.
The 1255 Duralast cartridge provides a consistently smooth handle feel for
the life of the faucet. Smooth handle movement offers precise control --
allowing the user to fine-tune temperature balance. In addition, the
faucet handle will remain exactly where it is turned off, for convenient
temperature recall.
"Sixty years ago, Al Moen led a team of skilled designers to create a
cartridge unlike any other in the market -- a washerless, one-piece
cartridge," said Todd Loschelder, Moen's director of new business creation.
"Its unique, yet simple, assembly featured fewer parts, meaning greater
reliability and worry-free performance for the life of the faucet.
"This innovative cartridge has stood the test of time -- through decades of
new faucet styles and trends, and hundreds of designs and finishes. Our
new 1255 Duralast cartridge builds on this legacy and offers the next
generation of durability and reliability. Plus, it provides additional
design opportunities for applications not only in the United States, but
globally."
To create Moen's 1255 Duralast cartridge, many designs were tested and
explored until the perfect solution was developed. The new cartridge will
be featured in more than 100 Moen single-handle faucets (both kitchen and
bath) starting in 2009. Specific features of the cartridge include:
-- A stainless steel shaft and pin, which provides extremely durable
handle attachment for smooth operation with every lift and turn
-- Unique keying on the cartridge shell to allow instant, accurate
alignment during installation
-- Overmolded seals to ensure integrity and leak-free performance, even
when encountering tough conditions
-- Compact dimensions and smaller physical profile to enable broader
design opportunities and sleeker, modern faucet styles
"The opportunities that lie ahead are virtually endless, thanks to
Duralast," added Loschelder. "Duralast builds on the heritage that Al Moen
created decades ago, and we're thrilled to add to the next chapter of our
company's history."
Like all Moen products, the Duralast cartridge is made from the highest
quality materials, surpasses conventional durability standards to withstand
tough conditions and is backed by Moen's lifetime limited warranty.
For more information on Moen's new 1255 Duralast cartridge, visit
www.moen.com or call
1-800-BUY-MOEN (1-800-289-6636).
Moen offers a diverse selection of thoughtfully designed, on-trend
kitchen faucets,
bathroom faucets,
showerheads, and
stainless steel sinks for residential and commercial applications. As
the #1 faucet brand in North America, customers have come to rely on Moen
to deliver dependable products and service. Moen is part of Fortune Brands,
Inc. (
NYSE:
FO) (
www.fortunebrands.com), a leading consumer brands company.
Contact Information: Contact:
Kathy Flinn
Director, Advertising & Brand
Moen Incorporated
(800) 321-8809, Ext. 2330
media@moen.com
Jennifer Allanson or Kristi Stolarski
Falls Communications
(216) 696-0229
jallanson@fallscommunications.com or kstolarski@fallscommunications.com
