Photo Release -- Artificial Life Launches Lite Version of 'BMW Z4 -- An Expression of Joy' for the iPhone

BERLIN, HONG KONG and LOS ANGELES, March 11, 2009 (GLOBE NEWSWIRE) --
Artificial Life, Inc. (OTCBB:ALIF) (www.artificial-life.com) today announced
the launch of the lite version of the "BMW Z4 -- An Expression of Joy" game for
the iPhone and iPod touch, available at the App Store for free download. This
game will offer BMW fans the first opportunity worldwide to virtually customize
and test drive the all-new BMW Z4 Roadster. 

A photo accompanying this release is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=5973 

Presented in top quality interactive 3D graphics, the lite version of "BMW Z4
-- An Expression of Joy" features a simplified official BMW Z4 car configurator
based on the 3D Computer-Aided Design (CAD) data provided to Artificial Life's
designers by BMW, as well as a unique driving game that lets players drive the
BMW Z4 while at the same time painting a picture using the car's tires. 

The virtual car configurator in the lite version enables players to choose
between the official BMW Z4 colors and rims to create their own roadster. The
option to drive with an open or closed retractable hardtop gives additional
authenticity. Selections can be made by simply tapping on the various
components. Players can virtually rotate the car around in order to view the
car from different angles. The customized cars that players create may be saved
for use in the driving game. 

The creative driving and painting game is another major feature of the BMW Z4
application. Inspired by the BMW Z4's theme of "An Expression of Joy," this
game allows players to use the tire tracks of their BMW Z4 to paint on a white
canvas. When players steer the car it is as if they are holding a paintbrush
and the tire tracks they leave are the brushstrokes. The player can choose
between different colors of paint. Once the masterpieces are finished, they are
entered into a gallery inside the game so that the players can view them later
or share them with others. 

This game also features an official video clip of the real BMW Z4 "An
Expression of Joy" event. 

For more details about the lite version of "BMW Z4 -- An Expression of Joy,"
please visit: www.bmw.com/Z4 or www.botme.com, and on the iPhone m.botme.com.
The game is now live in Apple's App Store and is available for download at:
http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=307366716&mt=8 

The full version of the title is tentatively scheduled for release in May 2009
pending approval. 

"BMW is looking forward to releasing this high quality mobile game with an
extraordinary gameplay giving consumers the chance to experience the 'An
Expression of Joy' idea of the all-new BMW Z4 Roadster. Artificial Life's great
expertise enabled a remarkable implementation of this lite version and the
upcoming full version, which will bring even more fascinating BMW Z4 content to
iPhone and iPod touch customers," said Johannes Krieg, BMW Sports Marketing &
Cooperations. 

"We are truly excited to launch our very first car title. I would like to thank
BMW AG for being very supportive throughout the whole production process. This
lite version adds 'color' to the classic driving game and combines artistic
painting with driving in a never before seen way. The full version of the game
will have even more exciting features," said Eberhard Schoneburg, CEO of
Artificial Life, Inc. 

(iPhone is a trademark of Apple Inc., iPod is a trademark of Apple Inc.,
registered in the US and other countries, App Store is service mark of Apple
Inc.) 

About Artificial Life, Inc.

Artificial Life, Inc. (OTCBB:ALIF) is a public US corporation headquartered in
Los Angeles, with its production center in Hong Kong and additional offices in
Berlin (EMEA headquarters) and Tokyo. As a leading, full-service provider of
mobile broadband 3G technology, mobile participation TV, mobile gaming, content
and business applications, Artificial Life provides 2D and 3D multi- and
single- player rich-media applications for 3G, 3.5G and 4G network-enabled
mobile phones. Recognized internationally for outstanding content quality and
technology, Artificial Life transcends traditional modes of mobile
communications and interactive gaming. For more information, please visit
www.artificial-life.com or the company's m-commerce portal at www.botme.com. 

Forward-Looking Statements:

This press release contains "forward-looking statements" within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Such forward-looking statements
include, without limitation, statements regarding our future results of
operations, financial condition and business prospects. In some cases, you can
identify forward-looking statements by terminology such as "may," "will,"
"should," "expect," "intend," "plan," "anticipate," "believe," "estimate,"
"predict," "potential," "continue" or the negative of these terms or other
comparable terminology. Although such statements are based on our own
information and information from other sources we believe to be reliable, you
should not place undue reliance on them. These statements involve risks and
uncertainties, and actual market trends or our actual results of operations,
financial condition or business prospects may differ materially from those
expressed or implied in these forward-looking statements for a variety of
reasons. Potential risks and uncertainties include, but are not limited to, our
ability to obtain additional funding to operate and grow our business; the
unproven potential of our mobile gaming business model; changing consumer
preferences and uncertainty of market acceptance of our products; timely
adoption and availability of 3G mobile technology; market acceptance for use of
mobile handheld devices to play the interactive games; unpredictable mobile
game development schedules; our reliance on a relatively small number of
brands; our ability to license brands from others; our dependence upon
resellers and telecommunication carriers and operators to distribute our
products; our ability to successfully develop, introduce, and sell new or
enhanced products in a timely manner; and the timing of new product
announcements or introductions by us or by our competitors. For additional
discussion of these risks and uncertainties and other factors, please see the
documents we file from time to time with the Securities and Exchange
Commission, including our Annual Report on Form 10-KSB filed on February 9,
2009. We assume no obligation to update any forward-looking statements, which
apply only as of the date of this press release. 

The photo is also available at Newscom, www.newscom.com and via AP PhotoExpress.

CONTACT:  Artificial Life, Inc.
          IR Contact:
          Annie Lau
          (+852) 3102 2800
          ir@artificial-life.com