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In Down Economy, Consumers Need Their Cars to Go the Extra Mile
National Survey Finds Car Owners Placing a Higher Value on Their Cars
| Source: AAMCO
HORSHAM, PA--(Marketwire - April 2, 2009) - According to a national survey commissioned by
AAMCO, the recent economic instability has caused American car owners to
put off car purchases, postpone some repairs, and depend more on their
local auto mechanics. Conducted by Washington, D.C.-based Clarus Research
Group on behalf of AAMCO, the survey revealed that the economic downturn
has caused 63 percent of car owners to reconsider their plans to purchase a
new car.
"Consumers clearly prefer maintaining and repairing their cars rather than
buying new ones," said Mike Ganjei, president of the National AAMCO Dealers
Association. "Buying a new car is a major investment and perhaps not an
option at this time for some consumers because of the troubled economy and
uncertainty in the job market."
The survey also found that 44 percent of consumers would, if possible,
postpone needed repair work for at least a few months because of current
economic conditions and personal finances. More than half of consumers
would repair their cars at a cost of up to $2,000, but if repairs would
cost $3,000 or more, more than half would be inclined to get rid of their
cars instead.
"When times are tough and money is tight, simple car care and maintenance
can go a long way toward keeping a car on the road, running smoothly and
avoiding major repair costs in the future," said Todd Leff, AAMCO president
and CEO. "The survey clearly revealed that car owners are placing a higher
priority on extending the lives of their cars. These feelings are shared by
AAMCO customers, who are seeking quality total car care and expert service
to keep their cars going that extra mile."
Consumers aren't the only ones impacted by the down economy: According to a
Grant Thornton LLP study published last October, as many as 3,800 car
dealerships will close in 2009. The AAMCO study showed that fifty percent
of consumers would take their cars to a national car care chain or an
independent general repair shop such as AAMCO if their local dealership was
to close.
When it comes to selecting a specialist, consumers are seeking people they
know and trust to provide quality car care service. The most important
factors for consumers when choosing a mechanic are that they only make
repairs that are necessary, get the work done right the first time, and
have well trained and well qualified service technicians.
In honor of National Car Care Month, AAMCO will release total car care tips
each week in April with steps that car owners can take to prolong the lives
of their cars. Starting April 8, the tips and additional information can be
found at www.aamco.com.
The telephone survey of 2,900 U.S. adult consumers was conducted between
February 14 and March 3, 2009. The survey has a margin of error of +/- 1.82
percent.
About AAMCO
AAMCO is the world's largest chain of transmission specialists and one of
the leaders in complete car care services. AAMCO has nearly 900 automotive
centers throughout the United States, Canada and Puerto Rico. Established
in 1962, AAMCO is proud to have served over 45 million drivers. For more
information, visit www.aamco.com.