Chris Lynde Leads Transformation of AmazingMail Into Turn-Key Multi-Channel Marketing Platform for Small Business

PHOENIX, AZ--(Marketwire - May 7, 2009) - Combining skill-sets and tech savvy honed at large companies like Experian, Equifax Inc. and EDS, CEO Chris Lynde is undertaking a bold transformation of a $15 million-a-year Phoenix-based e-postcard company called AmazingMail.com Inc., and turning it into a direct marketing powerhouse that provides one-to-one multi-channel marketing campaigns to high-growth small business and SOHO segments.

"AmazingMail's been doing great work in the direct marketing field since 1999 for thousands of small business as well as large corporate clients including Merck & Co., Inc. and the U.S. Postal Service, where we run USPS's PremiumPostcard and MoversPostcards services," said Lynde, who joined the company in February of this year. "We just haven't told anybody about it!"

With a fresh management team in place that shares his background in digital information services and analytics, Lynde is driving AmazingMail into the digital marketing era. A new, automated multi-channel marketing platform called AmazingCampaigns delivers text-to-print, text-to-mobile, digital direct mail, email and personalized Web page (PURLs) campaigns that start at $1,500. AmazingCampaigns can be delivered in quantities of one to more than a million in 24 hours or less.

Designed to support customer acquisition, cross-sell, up-sell, retention and loyalty programs, AmazingCampaigns features include the ability to produce statistically modeled, ranked, and scored lists that respond up to eight times better than a standard list. If customers don't respond to a marketing offer, AmazingCampaigns can send a series of automated (drip) messages to digital channels, through direct mail, or both. Sophisticated analytics then report back on campaign progress across all digital and print channels.

Multi-channel integration offers a bright future for direct marketers. According to Winterberry Group LLC, most marketers have found that online channels demonstrate greater value as a complement to direct mail applications. Estimated benefits range from a 7 to 10 percent lift, to several times expected results.

"We're refining AmazingCampaigns with several pilot clients now," said Lynde. "Their early results have energized our entire client base and we will be sharing those results and demo-ing AmazingCampaigns at DMA09 in San Diego in October." The Direct Marketing Association's DMA09 conference is the largest gathering of direct marketing professionals in the world.

Lynde's recent appointments to the AmazingMail executive team include Stephanie Hughes, formerly of Equifax Inc., as VP of Sales; Peter Vanderlee, formerly of CopperKey Inc., as VP of Marketing; and Matt Magnotte, formerly of Equifax Inc., as Chief Technology Officer.

"I've never been more excited about a company I've worked for," said Lynde. "There is always a greater appetite for innovation during an economic downturn, and we've responded by launching an automated, intelligent, integrated and multi-channel marketing platform that delivers amazing results -- exactly what small business owners need to thrive."

Contact Information: Media Contact Information Chris Lynde CEO AmazingMail.com Inc. Email: Phone (cell): 480-560-9940 Jill McCubbin Conversation Architect market2world communications Inc. Email: Phone: 613-256-3939