Roche Bros. to Deploy Retalix Price Management Software Chain-Wide

Regional Grocer Selects Retalix HQ/Store for Pricing and Store Management


DALLAS - May 12, 2009 - Retalix(r) (Nasdaq:RTLX), a global provider of software solutions for retailers and distributors, announced today that Roche Bros. Supermarkets, Inc., an 18-store regional grocer based in Wellesley Hills, Mass., has selected Retalix HQ/Store to replace its legacy pricing and store back office systems.

Retalix HQ is a centralized, rules-based pricing and inventory management solution. It helps grocers control authorized items, costs and prices, and standardizes a company's pricing best-practice disciplines for consistent execution of its price strategy. With nearly 100 grocery clients representing more than 5,000 stores, Retalix HQ is widely considered the industry leader in price management.

The integrated solution suite also includes Retalix Store for operational in-store functions such as DSD receiving, pricing, inventory, POS sales and movement data, signs and labels, simple ordering and other store-level tasks. Roche Bros. will use additional Retalix HQ modules including Category Analyzer for item/profit movement analysis and Bill Back Manager for capturing earned promotional dollars from suppliers.

"When we decided to improve our pricing execution and adopt a rules-based pricing system, we wanted a retail technology partner that truly understands our business," said Edward Roche, chairman and president of Roche Bros. "Retalix has proven, widely used expertise in price management within the grocery industry, and can help us build a foundation for the future."

"Retalix HQ will allow Roche Bros. to execute their pricing strategy consistently while ensuring price integrity throughout their stores," said Ray Carlin, executive vice president, Retalix USA. "Better pricing disciplines and execution leads to a superior customer shopping experience and helps improve margins."

The Roche Bros. implementation is expected to be fully rolled out this year. About Roche Bros.

Roche Bros. Supermarkets operates 18 grocery stores under the Roche Bros. and Sudbury Farms banners in eastern Massachusetts, as well as an online shopping and home delivery service. Besides traditional supermarket fare, Roche Bros. has been a leader in the industry in prepared and ready-to-serve meals. The stores are known for offering high quality produce and fresh foods, including specialty bakery, floral, meat and seafood departments. Founded in 1952 as a meat and produce store by Pat and Bud Roche, the regional grocery store is still owned and operated by the Roche family.

About Retalix

Retalix (Nasdaq:RTLX) is a leading provider of software solutions to retailers and distributors worldwide. The Company's product and services help its customers automate and synchronize essential retail and supply chain operations, encompassing stores, headquarters and warehouses. Specializing in the food industry, Retalix serves customers in more than 50 countries. For more information, visit www.retalix.com.

Retalix is a registered trademark of Retalix Ltd. in the United States and in other countries. The names of actual companies, products and services mentioned herein may be the trademarks of their respective owners.

Safe Harbor for Forward-Looking Statements: Except for statements of historical fact, the information presented herein constitutes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and U.S. federal securities laws. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Retalix, including revenues, income and expenses, to be materially different from any future results, performance or achievements or other guidance or outlooks expressed or implied by such forward-looking statements. Such factors include risks relating to Retalix's anticipated future financial performance and growth, continued roll-outs with existing customers, continued interest in Retalix's new platforms, the perception by leading retailers of Retalix's reputation, the potential benefits to food and fuel retailers and distributors, expansion into new geographic markets, and other factors over which Retalix may have little or no control. This list is intended to identify only certain of the principal factors that could cause actual results to differ. Readers are referred to the reports and documents filed by Retalix with the Securities and Exchange Commission, including Retalix's Annual Report on Form 20-F for the year ended December 31, 2007, for a discussion of these and other important risk factors. Retalix undertakes no obligation to publicly release the results of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof, or to reflect the occurrence of unanticipated events.



            

Coordonnées