Telefónica Rolls Out Mobile Advertising in Spain With Amobee Media Systems

REDWOOD CITY, CA and MADRID, SPAIN--(Marketwire - May 19, 2009) - Amobee Media Systems, the world leader in advertising solutions for mobile operators, has launched mobile advertising for Telefónica in Spain. Amobee is providing holistic advertising solutions for Telefónica in Spain over the Mobile Internet inventory channel. The move is part of the companies' global alliance announced in June 2008.

"Telefónica is a great example of a mobile operator taking control of advertising revenues on its network and, in the process, ensuring a positive customer experience," said Zohar Levkovitz, CEO of Amobee. "That, in our opinion, is the future of mobile advertising and it is made possible by Amobee. We enable the operator to build a profitable revenue stream from advertising, while giving advertisers an exciting channel to reach their target audience."

Using Amobee's media system, mobile operators can sell ad-enabled inventory to agencies and advertisers who want to buy, deploy, and monitor campaigns across mobile channels. The Amobee system works with the operator's existing infrastructure to ensure customers get a relevant mobile advertising experience.

"Our customers' experience is of paramount importance to us, and was our first priority in considering a mobile advertising solution," said Susana Rodríguez Urgel, On-Line Channels and Mobile Commerce Manager, Telefónica. "We chose Amobee because of its ability to provide a relevant mobile advertising experience for our users."

Amobee's telco-grade ad serving solution dynamically inserts relevant ads into all mobile entertainment and communication channels, including video, music, messaging, games, and WAP. With its unique operator-centric approach, Amobee has served mobile advertising campaigns for some of the world's top brands.

According to research compiled by INFOADEX 2009 the Spanish mobile advertising market grew by over 60% in 2008 and is the fastest growing digital advertising channel.

About Amobee Media Systems

Headquartered in Redwood City, California, Amobee Media Systems is the most deployed telco-grade ad-serving solution. Amobee is dedicated to mobile operators, allowing them to dynamically insert advertising impressions in all forms of mobile communication and content: WAP Browsing, Video & Music, SMS, MMS, applications and Games. Amobee's complete ad serving solution is designed to facilitate the launch of advertising campaigns for brand building, direct response and lead generation helping mobile operators and their subscribers "get more for less." The company enjoys financial backing from some of the biggest names in venture capital: Accel Partners, Sequoia Capital, and Globespan as well as strategic investments from Motorola, Cisco and two leading operators: Vodafone and Telefónica.

About Telefónica

Telefónica is one of the world's largest telecommunications operators by market capitalisation. Its activities are centred mainly on the fixed and mobile telephony businesses, while its broadband business is the key growth driver underpinning both. It operates in 24 countries and has a global customer base of 260 million. Telefónica's growth strategy is focused on the markets in which it has a strong foothold: Spain, Europe and Latin America. Telefónica is a 100% private company, with more than 1.5 million direct shareholders.

Contact Information: For more information please contact: Europe Ben McDermott Amobee Media Systems +44 208 849 8867 USA Jessica Osuna Amobee Media Systems +1-510-468-8197