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Nearly One in Two Americans Read a Book Last Year, According to Bowker's 2008 PubTrack Consumer Survey
In First of Regular "Bowker Book Facts" Data Releases, Company Reveals Age Range of American Readers, Whether Women or Men Are More Likely to Read Books and How Much Time Americans Spend Reading Versus Other Entertainment Activities
| Source: Bowker
NEW PROVIDENCE, NJ--(Marketwire - May 29, 2009) - Forty-five percent of Americans over the
age of 13 read a book last year and one in three of them were over the age
of 55, according to newly released data from PubTrack Consumer.
PubTrack Consumer, a service of Bowker, is the publishing industry's
premier resource for understanding consumer book buying behavior. Data are
derived from a nationally representative panel of U.S adult men, women and
teens that complete weekly online surveys about their book purchase
behavior.
Other interesting statistics to illustrate "Who Reads What?" in the U.S.
include data regarding the age range of readers, the gender mix of readers
and how people spend their leisure time in a typical week. All data that
is reproduced should be attributed to Bowker's PubTrack Consumer database.
The release of the "Who Reads What?" data coincides with the upcoming
launch of Bowker's "2008 U.S. Book Consumer Demographics and Buying
Behaviors Annual Report." Available in June, this report is the publishing
industry's first complete consumer-based analysis of who is buying books
and what motivates them to make their purchases. It includes detailed book
data, demographics, psychographics, genre category breakdowns and
distribution channel analysis. Pricing starts at $999, but pre-order
discounts are available now by visiting www.pubtrackonline.com.
The statistics announced in this document were part of the first in what is
planned to become a series of "Bowker Book Facts" data releases to
journalists who cover the book publishing industry and other industry
observers. As a service to the publishing marketplace, Bowker will be
drawing on its vast information resources to occasionally distribute
interesting statistics regarding the business of book publishing and
consumer book buying behavior.
About Bowker
Bowker is the world's leading source for bibliographic information. The
company provides searching, analytical, promotional, and ordering services
to publishers, booksellers, libraries, and patrons through national and
international brands, including: Books In Print®, Global Books In
Print®, Syndetic Solutions™, Pubnet®, PubEasy®, PubTrack™,
AquaBrowser®, and more. In the U.S., Australia and Puerto Rico, Bowker is
also the exclusive ISBN and SAN Agency and a DOI registration agency for
the publishing industry. Bowker is headquartered in New Providence, New
Jersey, with operations in East Grinstead, England, and Melbourne,
Australia. For more company details, please visit www.Bowker.com.
